One of the Largest and Fastest Growing

Franchisors of Fitness Centers in the U.S., now expanding in Canada and the Dominican Republic

We started our business in 1992
and refined our brand for a decade or so before franchising in 2003. We were opening our 5th store, then. We now have over 1,200 locations open across 47 US States, Canada and the Dominican Republic; with over 8.6 million members!

Most of our franchisees
do not come from a background in the fitness club industry (and we love that). Our clean and simple-to-run model (typically 13-18 employees per store, total!) attracts men and women from diverse backgrounds. From other multi-unit franchise owners and investors to doctors and attorneys; the one thing that all of our franchisees have in common? An entrepreneurial spirit and the desire to follow a time-tested and proven franchise model.

MINIMAL DEALING WITH CASH Over 75% of membership fees are collected via ACH Direct Debit

MINIMAL INVENTORY Means No Shrinkage...and, even better, no grease or food spoilage!




For new members of the Planet Fitness team, learning is critical. We believe that a high functioning team can be created only with a successful training program for every individual on our team. We want you to feel welcomed and start your journey with us equipped with all the information and skills you need to be successful.

Our powerful National Ad Fund drives mega brand awareness through unforgettable national TV commercials, segments on the hottest shows, such as The Ellen DeGeneres Show and EXTRA TV, and major sponsorships including The Biggest Loser® and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest. And that’s just to name a few!

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The information contained in this document is intended to provide a summary of pertinent company and franchise information relative to Planet Fitness, Inc. and its subsidiaries. This information should not be relied upon in lieu of independent investigation when making financial decisions. No representation or warranty, express or implied, is made or given by or on behalf of Planet Fitness as to the accuracy or completeness of the information contained in this document. Statements in this document which are not historical facts, such as expectations, beliefs, and estimates, are forward-looking statements within the meaning of the United States Private Securities Litigation Reform Act of 1995. Such statements involve risks and uncertainties, and actual results may materially differ from those expressed in such forward-looking statements. Prospective franchisees, lenders, and other readers are cautioned not to rely on forward-looking statements as a predictor of future performance, and Planet Fitness assumes no responsibility to update or revise these forward-looking statements. Please refer to our current Franchise Disclosure Document, if applicable to your jurisdiction, for full details and the most up-to-date information.
*This information is based on our 10k filing as of 3/1/16
**Based on survey data and management estimates, we believe our franchisees can earn, in their second year of operations, on average, a cash-on-cash return on initial investment greater than 25% after royalties and advertising, which is in line with our corporate-owned stores. This information is based on our S-1/A SEC filing dated 6/21/16.