A Gym for People Who Don’t Like Gyms

Commercials for gyms tend to feature actors who look like Calvin Klein underwear models, with physiques that most will not achieve no matter how long they spend on an elliptical machine. By Andrew Adam Newman

Planet Fitness, a national chain of about 600 fitness clubs, is introducing a campaign that mocks fitness fanatics, especially those whose devotion infringes on others.

A new commercial opens with a slight woman who is curling small dumbbells in a drab gym as a brawny man berates her like a drill sergeant.

“If you can’t handle a big girl’s workout, the little girl’s gym is right across the street!” shouts the man, a whistle hanging around his neck and his hands balled into fists, as the woman appears to be on the brink of tears. “If you were committed to this workout the way you committed to that morning doughnut, you’d be puking out your ears right now!”

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A Gym for People Who Don’t Like Gyms
New York Times
January 2, 2013
By Andrew Adam Newman
http://www.nytimes.com/2013/01/03/business/media/planet-fitness-sheds-aspirational-approach.html?_r=1&