High Five! Planet Fitness Announces Five Million Members And Celebrates With A Special Thank You

NEWINGTON, N.H., March 5, 2014 /PRNewswire/ -- Planet Fitness, the innovative health club franchise known for its Judgement Free Zone® and affordable prices, today announced that the company has achieved a significant milestone of reaching five million members. Planet Fitness owns a 10% market share, of the 50 million card-carrying health club members in the U.S. according to IHRSA's 2013 Global Report.

To celebrate, today through March 20, Planet Fitness is hosting a special "thank you" online sweepstakes and is also randomly surprising members throughout the U.S. with $1,000 and a free Planet Fitness membership for one year.

Anyone who visits the "Thank-o-Matic 5,000,000" micro-site at www.5MillionThankYous.com can receive a personalized "thank you" video and be entered into a sweepstakes for the chance to win a variety of prizes along the theme of "five." Each day, five people will be randomly selected to win $500 and at the end of the promotion, five grand prizes will be awarded including:

  • Mazda 5
  • Five-day cruise
  • Five-day trip to Hawaii
  • 50" smart TV
  • Five year PF Black Card® membership

For additional terms and conditions, please visit: www.5MillionThankYous.com/officialrules.

Additionally, to celebrate this exciting milestone in clubs, Planet Fitness will be randomly surprising five members throughout the U.S. with $1,000 and a free membership for one year as a thank you for their continued loyalty to the brand. For terms and conditions, please visit: www.5MillionMemberGiveaway.com.

"I'm extremely proud that Planet Fitness has reached this exciting milestone of five million members, which we believe is more than any other national fitness chain in the industry," said Chris Rondeau, Planet Fitness chief executive officer. "This is a testament to the affordable, high quality, and non-intimidating fitness experience that Planet Fitness provides its members that is truly unmatched by any other gym. We could not have reached this milestone without our members, franchise partners, and employees, so we are thrilled to launch this campaign to thank everyone for being a part of the Planet Fitness family and encourage new members to experience the brand."

Planet Fitness prides itself on offering extremely affordable memberships at just $10 or $19.99 a month, and a unique Judgement Free Zone® unlike any other gym where members experience a hassle-free, non-intimidating environment. Each club also features the brand's iconic "Lunk Alarm" – a purple and yellow siren on the wall used to gently remind people that grunting, dropping weights or judging others is not permitted.

Planet Fitness memberships include a variety of benefits, including unlimited small group fitness instruction by a certified trainer. In addition, as a member appreciation gesture, Planet Fitness provides free pizza on the first Monday of every month, and free bagels on the second Tuesday of every month.

Planet Fitness also offers the PF Black Card® membership. For $19.99 a month, this premium membership includes access to all 750+ clubs in the Planet Fitness chain, the ability to bring a guest every day at no additional charge, as well as the use of massage chairs, HydroMassage beds, Total Body enhancement booths, tanning, 50 percent off all cooler drinks, and more. Black Card benefits vary by location.

Planet Fitness is the proud gym sponsor of NBC's The Biggest Loser®. For more information or to join online, please visit www.PlanetFitness.com or follow us on Facebook (www.facebook.com/PlanetFitness) and Twitter (www.twitter.com/PlanetFitness).

About Planet Fitness

Founded in 1992 in Dover, N.H., Planet Fitness is now the fastest-growing full size health club franchise in the United States, and has revolutionized the industry with a combination of extremely low prices and a unique, friendly, and hassle-free environment called the Judgement Free Zone®.

Planet Fitness has more than 750 locations nationwide and has grown to five million members. The company prides itself on giving people an unbeatable value, top-notch facilities, and an atmosphere that focuses on the needs of occasional or first-time gym users rather than hard-core fitness fanatics. All Planet Fitness clubs feature a wide selection of brand-name cardio and strength equipment, and provide unlimited fitness instruction with all memberships.

Planet Fitness is a national brand partner of NBC's The Biggest Loser®. For more information, visit www.PlanetFitness.com.

Contact

McCall Gosselin 
Planet Fitness
Director of Public Relations 
603-494-3507
McCall.Gosselin@pfhq.com