Planet Fitness Opens New Location in Downtown Boston

Club offers extremely low prices, brand name equipment, unlimited fitness training and more. People can join for just $1 down and then $10 a month with no commitment.

BOSTON, MA (APRIL 16, 2015) – Planet Fitness, the innovative health club franchise known for its Judgement Free Zone® and affordable prices, announced the opening of its newest club in downtown Boston. The new corporately owned location is located at 17 Winter Street near Downtown Crossing.

A grand opening party will be held on Thursday, April 30 at 11:00 a.m. with Mix 104.1, Boston’s Best Variety. Additionally, to celebrate the grand opening, the public is welcome to enter for the chance to win a grand prize trip to Wyndham Grand Rio Mar Beach Resort and Spa in Puerto Rico, among other prizes, by sharing their personal “Fitness Triumph.” For more information about the sweepstakes, visit http://mix1041.cbslocal.com/planet-fitness-trip-to-puerto-rico/ (the contest is open to MA, RI, and NH residents 21 years of age or older, see official contest rules for details).

Now through April 30, people can join for just $1 down and then $10 a month with no commitment. The new Boston club spans three floors and is approximately 21,500 sq. ft. It offers brand-name machines and strength equipment, circuit training, fully equipped locker rooms with day lockers and showers, numerous flat screen televisions, HydroMassage beds, massage chairs, tanning, and a Total Body Enhancement booth.

"We’re excited to open our brand new facility in downtown Boston," said Planet Fitness Chief Executive Officer, Chris Rondeau. "We have created an environment where everyone can work out and feel comfortable regardless of their fitness level, and while our memberships are always offered at an extremely affordable price, we never sacrifice on quality or providing a great in-club experience.”

Planet Fitness prides itself on offering low membership fees, a high-quality experience, and a unique Judgement Free Zone® unlike any other gym, where members experience a hassle-free, non-intimidating environment. Each club also features the brand’s iconic “Lunk Alarm” – a purple and yellow siren on the wall used to gently remind people that grunting, dropping weights or judging others is not permitted.

Membership includes a variety of other benefits, including unlimited small group fitness instruction by a certified trainer through the pe @ pf ® program. As a member appreciation gesture, Planet Fitness also provides free pizza on the first Monday of every month, and free bagels on the second Tuesday of every month while supplies last as a reminder that it’s okay to treat yourself every once in a while after a good workout.

The PF Black Card® membership which is $19.99 a month includes additional amenities such as the ability to bring a guest every day at no additional charge, access to all 900+ clubs in the Planet Fitness chain, as well as use of massage chairs*, HydroMassage beds*, tanning* and Total Body Enhancement booths*, and 50 percent off select cooler drinks.

Planet Fitness has more than 900 locations and is also a national brand partner of NBC’s The Biggest Loser®. For more information or to join online, please visit www.planetfitness.com or follow us on Facebook (www.facebook.com/PlanetFitness) and Twitter (www.twitter.com/PlanetFitness). Additionally, check out real Planet Fitness member stories and accomplishments at Planet of Triumphs, PlanetofTriumphs.com.

*PF Black Card® amenities may vary by location

About Planet Fitness

Founded in 1992 in Dover, N.H., Planet Fitness is one of the fastest-growing full size health club franchises in the United States. With more than 900 locations nationwide, Planet Fitness has revolutionized the industry with a combination of extremely low prices and a unique, friendly, and hassle-free environment called the Judgement Free Zone®. The company prides itself on giving people an unbeatable value, top-notch facilities, and an atmosphere that focuses on the needs of occasional or first-time gym users rather than hard-core fitness fanatics. All Planet Fitness clubs feature a wide selection of brand-name cardio and strength equipment, and provide unlimited fitness instruction with all memberships.

Planet Fitness is a national brand partner of NBC’s The Biggest Loser®. For more information, visit www.PlanetFitness.com.