Planet Fitness Returns to 'The Biggest Loser' With Bigger Presence
Gym Chain Amps Up Presence on New Season of NBC's weight-loss reality show
NEWINGTON, N.H., Jan. 29, 2013 /PRNewswire/ -- Planet Fitness, the gym franchise known for its Judgement Free Zone® atmosphere and friendly prices, has returned to primetime on NBC as the national gym sponsor of The Biggest Loser, which premiered on Sunday, January 6th. The NBC reality-show airs Monday nights at 8pm ET/PT through March 18.
This season, viewers will continue to see contestants transform themselves using Planet Fitness equipment at the gym located at The Biggest Loser ranch. Additionally, Planet Fitness will be in the show storyline and sponsor a show challenge. In some episodes, show contestants will work out at Planet Fitness gyms near their homes.
Planet Fitness also released a new TV ad campaign shot by Red Tettemer + Partners, titled "Gymtimidation," running nationwide and appearing during episodes of The Biggest Loser throughout the season.
"We're excited to be back on The Biggest Loser and helping to transform these contestants lives," said Dawn Sullivan, Director of Marketing, Planet Fitness. "Our product is a tool that can be used by anyone. We love watching that happen both in our gyms and week after week on The Biggest Loser."
The Biggest Loser, which debuted on NBC in 2004, attracts nearly 7 million viewers a week.
About Planet Fitness
Founded in 1992 in Dover, N.H., Planet Fitness is now the fastest-growing gym franchise in the United States, and has revolutionized the industry with a combination of extremely low prices and a unique, friendly, and hassle-free environment called the Judgement Free Zone®.
Planet Fitness, which opened its 600th location December 27th, 2012, has grown to 3.8 million members and opened more than 100 new locations in 2012, topping 2011.
Planet Fitness prides itself on giving people an unbeatable value – top-notch facilities at extremely low prices, and an atmosphere that focuses on the needs of occasional or first-time club members, rather than hard-core fitness fanatics. All Planet Fitness gyms feature a huge selection of brand-name cardio and strength equipment, and provide unlimited fitness instruction with all memberships.