Planet Fitness Puts Members’ Stories In The Spotlight With “Planet Of Triumphs”

New online community celebrates accomplishments and inspirational stories

NEWINGTON, NH (October 28, 2014) – Planet Fitness is known for its Judgement® Free Zone where members have a welcoming, non-intimidating environment to achieve and celebrate all accomplishments, big and small – from stepping into the gym for the first time, to running their first mile or losing hundreds of pounds. Now, Planet Fitness is recognizing those members and their triumphs with the launch of a new online community called Planet of Triumphs.

With Planet of Triumphs, the brand is creating a platform on the belief that every achievement deserves to be celebrated. Members are able to share their personal stories and be publicly supported by other members for their accomplishments. Visitors to the site, PlanetOfTriumphs.com, will be greeted with a feed of triumphant tales from all across the Planet Fitness community, and by following, commenting and “elevating” others’ posts, members can truly understand and enjoy what can be achieved in a Judgement Free environment. The site will also be permanently linked to www.PlanetFitness.com.

The Planet of Triumphs community already includes several stories to inspire other members. For example:
• Kayla from Fall River, MA – after suffering from scoliosis and undergoing major back surgery which led to weight gain, she worked up the courage to join Planet Fitness. Working out helped her recover emotionally and physically.
• Bea and Larry from Burlington, VT – both members are over 90 years old, and have been working out at Planet Fitness as a couple for the past eight years.
• Jim in Omaha, NE and Melissa in Fort Wayne, IN – have each lost more than 100 pounds.
• Audrey and Cynthia from Worcester, MA – friends for 47 years, they motivate each other and work out together twice a week.

“It’s truly amazing what can be accomplished in a Judgement Free Zone,” said Chris Rondeau, co-founder and CEO of Planet Fitness. “Planet of Triumphs is a place to share our members’ inspiring stories and encourage others to reach their own goals, big or small, and celebrate their triumphs.”

Members can join Planet of Triumphs either by creating a profile or signing up with their Facebook or Twitter accounts. Then they can begin crafting their story by posting a picture or video, and Planet Fitness makes it easy to start with their arsenal of backgrounds and “story starters.”

To encourage others to share their achievements, all registered members will be eligible to win weekly prizes and the chance to be named “Triumph of the Week.” Additionally, because Planet Fitness is proud of all its members and their accomplishments regardless of their fitness levels, all participants through December 16, 2014 will have the chance to win the ultimate grand prize – a walk-on role in a 2015 Planet Fitness commercial. For official rules, visit PlanetOfTriumphs.com.

Planet Fitness has revolutionized the fitness industry with extremely low prices (memberships for just $10 or $19.99 a month) and offers a variety of benefits including a hassle-free environment, non-intimidating environment, state-of-the-art cardio and strength equipment, fully equipped locker rooms, flat screen televisions, unlimited small group fitness instruction by a certified trainer through the pe @ pf ® program, and much more.

Planet Fitness has more than 850 locations nationwide, and is also a national brand partner of NBC’s The Biggest Loser®. For more information or to join online, please visit www.planetfitness.com or follow us on Facebook (www.facebook.com/PlanetFitness) and Twitter (www.twitter.com/PlanetFitness).

About Planet Fitness
Founded in 1992 in Dover, N.H., Planet Fitness is now the fastest-growing full size health club franchise in the United States, and has revolutionized the industry with a combination of extremely low prices and a unique, friendly, and hassle-free environment called the Judgement Free Zone®.

Planet Fitness has over 850 locations nationwide and the company prides itself on giving people an unbeatable value, top-notch facilities, and an atmosphere that focuses on the needs of occasional or first-time gym users rather than hard-core fitness fanatics. All Planet Fitness clubs feature a wide selection of brand-name cardio and strength equipment, and provide unlimited fitness instruction with all memberships.

Planet Fitness is a national brand partner of NBC’s The Biggest Loser®. For more information, visit www.PlanetFitness.com.

Contact
McCall Gosselin
Planet Fitness
Director of Public Relations
603-750-0001 x199
M[email protected]