The Fastest-Growing Gym Franchise In America

How Free Pizza Helped Make Planet Fitness The Fastest-Growing Gym Franchise In America

by Alison Griswold

Once a month, national gym chain Planet Fitness has a free pizza night.

So many members come in for these food-filled evenings that the health club franchise usually gives away 250,000 slices each time, for more than 3 million pieces a year. That's probably not surprising when you consider that Planet Fitness recently hit 5 million members and is now the fastest-growing gym chain in the U.S., according to co-founder and chief executive Chris Rondeau.

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How Free Pizza Helped Make Planet Fitness The Fastest-Growing Gym Franchise In America
Business Insider
March 17, 2014
http://www.businessinsider.com/free-pizza-propelled-planet-fitness-gym-growth-2014-3