A beginner’s journey to the gym Desmond Bieler of The Washington Post published an article “A Beginner's Journey to the Gym” highlighting his decision to join Planet fitness and the positive experience he has had thus far.
Affordable Summer Fitness Trends Celebrity health and fitness expert Christine Lusita did a segment on KTLA-TV (Los Angeles, CA) and demonstrated how to use Planet Fitness ab machines while discussing Planet Fitness as an affordable and fun way to stay fit. She also offered five memberships for a year as a giveaway to viewers.
Big Data Chips Away at Cost The Wall Street Journal interviewed Planet Fitness CFO Dorvin Livey and discussed the importance of technological data when lowering the cost of business. The article praises Planet Fitness for utilizing treadmill data to maximize efficiency.
On June 11, Planet Fitness announced the appointment of Corey Benish as Chief Information Officer. More than 295 outlets picked up the news, including Yahoo! Finance, CNBC, BusinessWeek, Reuters, Business Journal, and Boston Globe.
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