Planet Fitness Supports Contestants of "The Biggest Loser" With "The Biggest Supporter" Sweepstakes on Twitter and Instagram
NEWINGTON, N.H., Jan. 8, 2014 /PRNewswire/ -- As the proud gym sponsor of NBC's hit show The Biggest Loser, Planet Fitness, the innovative health club franchise known for its Judgement Free Zone® and affordable prices, is hosting "The Biggest Supporter" sweepstakes on Twitter and Instagram to show its support for contestants on the show. As part of the sweepstakes, from today through January 24, Planet Fitness is encouraging all Biggest Loser fans to tweet or post messages of support for their favorite contestant and use the hashtag #PFBiggestSupporter for the chance to win a variety of prizes.
Every time the hashtag #PFBiggestSupporter is used, Planet Fitness will count it as one pound of support for The Biggest Loser contestants. Planet Fitness hopes to get "one ton" of support by the end of the promotion.
Four lucky fans who participate in the sweepstakes will be randomly selected to win the grand prize, which includes tickets to The Biggest Loser season finale in Los Angeles on February 4, 2014 for themselves and a guest, round trip airfare, accommodations at The Mondrian Los Angeles and a Hollywood Tour. Additionally, 25 people will receive a "Pound of Support Pack" which includes a Planet Fitness t-shirt, a free 3-month membership to Planet Fitness, and other prizes. For more information on "The Biggest Supporter" sweepstakes, fans can visit www.pfbiggestsupporter.com.
"We are proud to be an integral part of The Biggest Loser contestants' transformation process this season," said Dawn Sullivan, Director of Marketing at Planet Fitness. "From now until The Final Weigh In, we want to encourage the contestants as much as possible, and inspire others to embark on their journey towards building a healthier lifestyle."
The Biggest Loser, which debuted on NBC in 2004, attracts nearly 7 million viewers a week. The NBC reality-show airs Tuesday nights at 8:00 p.m. ET/7:00 p.m. CT. The Biggest Loser is a production of Shine America and 25/7 Productions.
With more than 700 locations nationwide, 4.5 million people have embraced the brand's Judgement Free Zone® philosophy. For more information, please visit www.PlanetFitness.com or follow us on Facebook (www.facebook.com/PlanetFitness) and Twitter (www.twitter.com/PlanetFitness).
About Planet Fitness
Founded in 1992 in Dover, N.H., Planet Fitness is now the fastest-growing full size health club franchise in the United States, and has revolutionized the industry with a combination of extremely low prices and a unique, friendly, and hassle-free environment called the Judgement Free Zone®.
Planet Fitness has more than 700 locations nationwide and has grown to more than 4.5 million members. The company prides itself on giving people an unbeatable value, top-notch facilities, and an atmosphere that focuses on the needs of occasional or first-time gym users rather than hard-core fitness fanatics. All Planet Fitness clubs feature a wide selection of brand-name cardio and strength equipment, and provide unlimited fitness instruction with all memberships.
Planet Fitness is a national brand partner of NBC's The Biggest Loser®. For more information, visit www.PlanetFitness.com.
Director of Public Relations
Planet Fitness Corporate