Press Releases

Planet Fitness Launches New Advertising Creative In 2014, Continues To Tackle "Gymtimidation"

Campaign celebrates Planet Fitness' unique judgement free environment with four new national TV spots

Planet Fitness Supports Contestants of "The Biggest Loser" With "The Biggest Supporter" Sweepstakes on Twitter and Instagram

Use #PFBiggestSupporter for the chance to win a trip to The Biggest Loser season finale in Los Angeles on Feb. 4, 2014

Planet Fitness Celebrates The New Year With National Sale And Promotion With New Balance

Now through Jan. 10, join Planet Fitness for just $10 down and then $10 a month with no commitment Planet Fitness also announces promotion with New Balance and new PF Black Card® benefit; New and existing Black Card members to receive 20% discount on select merchandise purchased from

Planet Fitness Franchisees Launch "Holiday Challenge For Wishes" And Donate $100,000 To Make-A-Wish®

Join the cause and text DONATE to 80088 to give $10 to Make-A-Wish Dec. 9 through Dec. 31; Reply with YES to confirm your donation

Planet Fitness Offers Special Black Friday Deal For PF Black Card® Membership

Sign Up for the PF Black Card between Nov. 29 and Dec. 1 and Don't Pay Anything Until 2014

Planet Fitness Opens 700th Location

Brand continues aggressive, strategic expansion plans and remains the fastest-growing full size health club franchise in the United States

Planet Fitness Continues Successful Growth With Puerto Rico Expansion

Third location opens in Bayamon Oeste, Puerto Rico; Planet Fitness to reach 700 total locations by end of 2013

Planet Fitness Announces Winners of Annual Franchisee Awards

Innovative health club honors top franchisees and celebrates 10th anniversary of franchising at ninth annual conference in Las Vegas, NV

Planet Fitness Returns As Sponsor Of NBC's Hit Show "The Biggest Loser," Premiering October 15

Join Planet Fitness locations nationwide now through October 10 for just $10 down and then only $10 a month

Planet Fitness Opens New Judgement Free Club In The Wall Street District Of Manhattan

Brand continues aggressive, strategic expansion bringing total number of clubs in New York City to 27 and nearly 700 clubs nationwide Planet Fitness offers extremely low prices, brand name equipment, unlimited fitness training, and more


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