Planet Fitness Fights ‘Thinspiration’ With ‘No Pintimidation’ Campaign

Planet Fitness has always marketed to out-of-shape people who just want to jog-walk on the treadmill without being judged by gym rats.

Now the fitness chain is doing the same thing on Pinterest.

Planet Fitness has created a micro-site where Pinterest users can upload whatever picture they find intimidating and ”de-pintimidate” it by covering it up with sarcasm, silly props, or the “no pintimidation” slogan.