Planet Fitness joins the reality TV craze with new primetime show

Lebron James
LeBron James is one of the people behind the “Million Dollar Mile” competition show. — AP Photo/Phil Long

HAMPTON, N.H.— Planet Fitness Inc., one of the largest operators of fitness centers in the U.S., announced its sponsorship of the new physical competition series “Million Dollar Mile” as “the official workout partner,” premiering March 27 at 9 p.m. ET on CBS.

The show is from NBA star Lebron James, the executive producers of “Big Brother” and SpringHill Entertainment along with Lee Metzger serving as executive producer and showrunner.

Former NFL quarterback and Heisman Trophy winner Tim Tebow hosts with Matt “Money” Smith and ESPN reporter Maria Taylor acting as show commentators.

“Million Dollar Mile” is a new 10-episode high-stakes competition series where contestants have the chance to win $1,000,000 every time they run the “Million Dollar Mile.” The only thing standing in their way is the most challenging course ever designed and a group of elite athletes – known as Defenders — with one mission: to stop the contestants from winning the money at all costs.

Contestants are given a two-minute head start and will need to show what they’re made of against the Defenders, a group of 10 top-ranked international athletes, including a Green Beret and “Army Athlete of the Year,” the most decorated Obstacle Course Race (OCR) athlete in history and a two-time Guinness World Record holder for both the farthest and highest wall flips.

Before the challenge begins, contestants will prepare for what lies ahead, both mentally and physically, in the Planet Fitness Warm Up Room. It will feature the brand’s high-quality cardio and strength equipment (also available in more than 1,700 Planet Fitness locations nationwide) to help contestants prepare for the challenge of their lives with a proper total body workout.

“At Planet Fitness, we encourage our members inside and outside of our clubs to achieve their goals, whether big or small, and we’re here to cheer them on along their journeys,” said Roger Chacko, Chief Commercial Officer at Planet Fitness. “We’re thrilled to be a part of ‘Million Dollar Mile’ and help everyday people step out of their comfort zones and support them on their quest for victory and potentially $1,000,000.”

“This is a great opportunity to integrate a popular and relevant brand like Planet Fitness into ‘Million Dollar Mile,’ one of CBS’ most exciting alternative series this year,” said Linda Rene, executive vice president, CBS Primetime Sales and Innovation. “This partnership is another valuable example of the unique and collaborative advertising solutions we can develop with our brand clients to meet and exceed their marketing objectives.”

Tune in weekly to CBS starting March 27 to catch the competition. — (AP)