HAMPTON, N.H. (July 5, 2018) – Planet Fitness, Inc., one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S., reveals what is on everyone’s minds during the summer months and how they feel about embracing their bodies this season. A national study* commissioned by Planet Fitness uncovered that nearly nine in 10 (86 percent) Americans have at least one significant worry during the summertime, with more concerned about being seen in a swimsuit (24 percent) than the possibility of seeing a shark (13 percent).


Hitting the beach stresses many people out, with 46 percent saying they would rather speak in public than wear their bathing suit. However, it is not just about being seen in a swimsuit, as even just shopping for one can make many run from the dunes. Twenty-seven million Americans share anxieties when it comes to shopping for a bathing suit, and 56 million confess they would even choose getting a sunburn if it meant they could avoid the shopping altogether.


Planet Fitness invites everyone to join the Judgement Free Zone, a safe place where like-minded members can feel comfortable and unintimidated. Starting today, Planet Fitness has a limited time offer available for new members to join for just $1 down (enrollment fee), then $10 a month with no commitment. The promotion runs through July 12 at any of its more than 1,500 clubs throughout the United States and Canada. Click here to find a Planet Fitness near you.


“Many people feel self-conscious about their bodies and being seen in public by the beach or pool. Planet Fitness wants to encourage everyone to embrace themselves as they are, leaving more time to enjoy the summer whether in our clubs or at the beach,” says Jamie Medeiros, Vice President of Marketing at Planet Fitness.


Planet Fitness offers extremely low prices and a variety of benefits, including a hassle-free environment, brand name cardio and strength equipment, fully equipped locker rooms, flat screen televisions and much more. The Planet Fitness Black Card®** membership for $21.99 a month includes additional perks such as access to any club at no additional charge, ability to bring a guest anytime, and additional amenities like unlimited use of massage chairs, HydroMassage beds, and more.


Planet Fitness also provides members with an opportunity to connect and support each other with “Planet of Triumphs,” an online community that celebrates all accomplishments and inspirational stories of Planet Fitness members. Planet of Triumphs provides an online platform for members to recognize their triumphs (big or small), share their stories and encourage others, reinforcing the Company’s belief that ‘everyone belongs’. Check out real Planet Fitness member stories and accomplishments at PlanetofTriumphs.com.


For more information on Planet Fitness and to find a club near you, visit www.PlanetFitness.com.


*Online survey conducted by Kelton Global to 2,004 nationally representative Americans ages 18 and over, with a margin of error of +/- 2.2 percent.

**Black Card membership fees and amenities may vary by location.




About Planet Fitness
Founded in 1992 in Dover, N.H., Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of December 31, 2017, Planet Fitness had approximately 10.6 million members and more than 1,500 stores in all 50 states, the District of Columbia, Puerto Rico, Canada, the Dominican Republic and Panama. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 95% of Planet Fitness stores are owned and operated by independent business men and women.


Media Contact

McCall Gosselin

Vice President of PR & Communications




Becky Zirlen

PR Manager




ICR Public Relations

Seth Grugle

Vice President