In Honor Of Mother's Day, Planet Fitness To Donate Enrollment Fees To The Breast Cancer Research Foundation

NEWINGTON, N.H., May 8, 2013 /PRNewswire/ -- This Mother's Day, $10 never meant so much. Planet Fitness, the innovative health club franchise known for its Judgement Free Zone® and friendly prices, today announced that the company and participating franchisees are sponsoring the brand's fourth annual Mother's Day promotion to raise money for The Breast Cancer Research Foundation® (BCRF), an independent not-for-profit organization committed to funding scientific research to achieve prevention and a cure for breast cancer.

In honor of Mother's Day, from May 8th-15th people can join Planet Fitness for just $10 down and then $10 a month, and participating locations nationwide will donate 100% of enrollment fees ($10 per signup) to BCRF. Over the past three years, Planet Fitness has donated more than $1 million to BCRF, and the company and its franchisees this year hope to surpass previous years' donations.

"The Breast Cancer Research Foundation is grateful for the support of Planet Fitness in helping BCRF raise both money and awareness, for the fourth year in a row, for BCRF's lifesaving research efforts that are aimed at prevention and a cure for breast cancer," said Myra J. Biblowit, BCRF President. "In the U.S. alone, unfortunately every 2.3 minutes a woman will be diagnosed with breast cancer — a mother, a daughter, a sister, a friend. To implement this program during the Mother's Day holiday is a great way to make a difference and speak to women across the nation affected by breast cancer at such an alarming rate."

"We are honored to partner with The Breast Cancer Research Foundation to help provide financial support for such a worthy cause," said Chris Rondeau, chief executive officer of Planet Fitness. "We are committed to helping better people's lives, through fitness and giving back to our communities, and with so many grandmothers, mothers and daughters touched by breast cancer, we felt this promotion was the perfect way to honor Mother's Day."

In addition, to honor all moms throughout the country, Planet Fitness is hosting a special "Mom Nom" sweepstakes to find the Best Mom on the Planet. From May 8th-15th, people can nominate a special momand one lucky person will be randomly selected to win a year membership for themselves and a mom of their choice.

Currently, there are approximately 650 Planet Fitness clubs nationwide and more than 4.5 million members. To find a Planet Fitness near you or to join online, visit

About The Breast Cancer Research Foundation
The Breast Cancer Research Foundation®, founded by Evelyn H. Lauder in 1993, is an independent not-for-profit organization committed to funding scientific research to achieve prevention and a cure for breast cancer in our lifetime.  In October 2012, BCRF awarded $40 million to 197 scientists across the United States, Canada, Latin America, Europe, the Middle East,Australia, and China. With 91 cents of every dollar spent by BCRF directed towards breast cancer research and awareness programs, BCRF remains one of the most fiscally responsible charities in the country. For the tenth time since 2002, it has earned 4 stars from Charity Navigator.  Additionally, BCRF is the only breast cancer organization rated an "A+" by CharityWatch.  For more information about BCRF, visit

About Planet Fitness
Founded in 1992 in Dover, N.H., Planet Fitness is now the fastest-growing health club franchise in the United States, and has revolutionized the industry with a combination of extremely low prices and a unique, friendly, and hassle-free environment called the Judgement Free Zone®.

Planet Fitness has approximately 650 locations nationwide and has grown to more than 4.5 million members. The company prides itself on giving people an unbeatable value – top-notch facilities at extremely low prices, and an atmosphere that focuses on the needs of occasional or first-time club members rather than hard-core fitness fanatics. All Planet Fitness clubs feature a wide selection of brand-name cardio and strength equipment, and provide unlimited fitness instruction with all memberships.

Planet Fitness is a national brand partner of NBC's The Biggest Loser®. For more information or to join online, visit

McCall Gosselin
Director of Public Relations
Planet Fitness Corporate 
603-750-0001 x199