Join Planet Fitness for a Quarter to Celebrate the Brand’s 25th Anniversary

HAMPTON, N.H. (September 8, 2017) – Planet Fitness, Inc., one of the largest and fastest-growing franchisors and operators of fitness centers in the United States, is celebrating 25 judgement-free years by inviting everyone to join any of its more than 1,400 clubs throughout the United States and Canada for just 25 cents (enrollment fee), then $10 a month with no commitment, next Monday through September 13.

Planet Fitness has long been proud of its Judgement Free philosophy and affordable membership fees, proving people really have been seeking a low-cost, non-intimidating place to workout for the past 25 years. With the average gym membership in the United States hovering around $58 according to, Planet Fitness members who joined the Judgement Free Zone a quarter-century ago have saved more than $15,000, enough potential savings today (not adjusted for inflation) to lay claim to their very own compact car, a near-average down payment on a home in Atlanta, or even complete airfare for two multiple trips round-the-world.

Planet Fitness members like Cindi Phillips have been working out at the Judgement Free Zone since the first day it opened its doors in 1992 in Dover, N.H. Phillips shared, “I’ve always been committed to my health, and regularly exercising has made a huge positive impact in my life. In fact, I go to Planet Fitness nearly every day and have only missed a week or two once in a while. Planet Fitness has been a great motivator for me over the years, and the welcoming, Judgement Free atmosphere really does make a difference. I have felt comfortable there during all 25 years, and sure that will only continue!”

To celebrate both its 25th anniversary and its more than 10 million members, Planet Fitness will host a grand re-opening event and dedication ceremony at its first location in Dover, N.H. (898 Central Ave.) on Wed., Sept. 13. Recent renovations to the club include adding more than 50 pieces of new cardio equipment ranging from treadmills to ellipticals, new locker rooms, spa area for Black Card members including lounge and privacy rooms, PF360 room, new front desk area and more.

“The loyalty from our members hasn’t wavered since the day we first opened 25 years ago, and we couldn’t think of a better way to show our appreciation than to both celebrate our roots and invite new members to join this week for our special anniversary deal,” said Chris Rondeau, Planet Fitness chief executive officer. “We know that finding a gym can be stressful, so we want to make it as easy as possible to come in and give the Judgement Free Zone a try!”

A recent Planet Fitness survey uncovered that many feel undue pressure because of unruly membership fees. In fact, nearly half (47 percent) of those surveyed who already feel stressed going to the gym attribute it to paying high club-related costs.

Planet Fitness offers extremely low prices (memberships for just $10 or $21.99** a month) and a variety of benefits, including a hassle-free environment, brand name cardio and strength equipment, fully equipped locker rooms, flat screen televisions and much more.

To locate the nearest Planet Fitness club and take advantage of this limited time offer for new members next week, please visit

* Online survey conducted by Kelton Global to 2,006 nationally representative Americans ages 18 and over, with a margin of error of +/- 2.2 percent. 
** Black Card membership fees vary by location.


About Planet Fitness 

Founded in 1992 in Dover, N.H., Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of June 30 2017, Planet Fitness had approximately 10 million members and more than 1,400 stores in 49 states, the District of Columbia, Puerto Rico, Canada and the Dominican Republic. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 95% of Planet Fitness stores are owned and operated by independent business men and women.

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