Planet Fitness Franchisees Launch "Holiday Challenge For Wishes" And Donate $100,000 To Make-A-Wish®

NEWINGTON, N.H., Dec. 9, 2013 /PRNewswire/ -- Planet Fitness, the innovative health club franchise known for its Judgement Free Zone® and affordable prices, today announced that the company's franchisees nationwide are giving a holiday gift of $100,000 to Make-A-Wish. Planet Fitness is also launching a "Holiday Challenge for Wishes" and is encouraging its members and supporters to make an additional donation to Make-A-Wish to help make even more wishes come true this holiday season. From December 9 through December 31, anyone can text DONATE to 80088 to give $10 to Make-A-Wish*. For supporters who prefer to make a donation online, visit:

Make-A-Wish grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. One hundred percent of funds raised will benefit Make-A-Wish.

"At Planet Fitness, we are grateful to be in the business of empowering people to better their lives," said Planet Fitness CEO, Chris Rondeau. "We are honored to team up with Make-A-Wish this holiday season as we whole heartedly support their critical mission of empowering children and granting wishes that can help wish kids build their confidence, fight their illnesses, and change their lives. The commitment and inspiration that Make-A-Wish provides is invaluable, and we look forward to helping them make more wishes come true as a result of this donation and campaign."

"Wishes are powerful, life-changing experiences that help wish kids and their families focus on the future and on getting better," said David Williams, president and chief executive officer of Make-A-Wish America. "We are thankful for the generous support of Planet Fitness Franchisees who share our vision of someday granting the wish of every eligible child."

Planet Fitness prides itself on providing a non-intimidating, judgement free environment at extremely affordable prices ($10 a month, or $19.99 a month for the PF Black® Card). All memberships include access to high quality cardio and strength equipment, unlimited small group fitness instruction by a certified trainer through the PE @ PF® program, access to spacious locker rooms complete with showers and day lockers, and much more.

Currently, there are more than 700 clubs nationwide with more than 4.5 million members. Planet Fitness is also the proud, exclusive gym sponsor of NBC's The Biggest Loser®. For more information or to join online, please visit or follow us on Facebook ( and Twitter (

* $10.00 donation to Make-A-Wish. Charges will appear on your wireless bill, or be deducted from your prepaid balance. All purchases must be authorized by account holder. Must be 18 years of age or have parental permission to participate. Message and Data Rates May Apply. Text STOP to 80088 to STOP. Text HELP to 80088 for HELP. Full Terms: Privacy Policy

About Planet Fitness 

Founded in 1992 in Dover, N.H., Planet Fitness is now the fastest-growing full size health club franchise in the United States, and has revolutionized the industry with a combination of extremely low prices and a unique, friendly, and hassle-free environment called the Judgement Free Zone®.

Planet Fitness has over 700 locations nationwide and has grown to more than 4.5 million members. The company prides itself on giving people an unbeatable value, top-notch facilities, and an atmosphere that focuses on the needs of occasional or first-time gym users rather than hard-core fitness fanatics. All Planet Fitness clubs feature a wide selection of brand-name cardio and strength equipment, and provide unlimited fitness instruction with all memberships.

Planet Fitness is a national brand partner of NBC's The Biggest Loser®. For more information, visit

About Make-A-Wish 

Make-A-Wish® grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true can have positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illnesses, and their parents say these experiences help strengthen the entire family. Based in Phoenix, Make-A-Wish is one of the world's leading children's charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 25,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 38 minutes. It has granted more than 226,000 wishes since its inception in 1980; nearly 14,000 in 2012 alone. Visit Make-A-Wish at to learn more.


McCall Gosselin

Planet Fitness 

Director of Public Relations

603-750-0001 x199