Planet Fitness Mother's Day Promotion Raises Approximately $335,000 for The Breast Cancer Research Foundation® (BCRF)

NEWINGTON, N.H., July 1, 2013 /PRNewswire/ -- Planet Fitness and its franchisees today announced that the company donated approximately $335,000 to support breast cancer research thanks to a special Mother's Day promotion. For every new member that signed up at participating locations from May 8 through May 15, a $10 donation was made to The Breast Cancer Research Foundation (BCRF). Since the annual promotion began three years ago, Planet Fitness has donated more than $1.5 million to BCRF.

"The annual Mother's Day promotion is a great way to give back to our local communities," said Chris Rondeau, chief executive officer at Planet Fitness. "So many lives have been touched and affected by this important cause. We're happy to do our part and support the critical research needed to help find prevention and a cure for breast cancer." 

"The Breast Cancer Research Foundation is thrilled to accept this donation that will go directly toward investigators whose research projects are unraveling the mysteries of breast cancer to further BCRF's mission of prevention and a cure in our lifetime," said Myra Biblowit, BCRF President. "BCRF-funded researchers are responsible for many advances in breast cancer; one critical achievement in particular is that BCRF-funded research has indicated that there is a positive relationship between exercise, a healthy lifestyle, and breast cancer risk. Partnering with Planet Fitness and its franchisees is a natural synergy and we are extremely grateful for their unwavering support."

In addition to Planet Fitness' partnership with The BCRF, to honor all moms throughout the country on Mother's Day, Planet Fitness hosted a special "Mom Nom" sweepstakes online from May 8 through May 15 to find the Best Moms on the Planet. Ten lucky winners were randomly selected to win a year membership for themselves and a mom of their choice.

Currently, there are approximately 665 Planet Fitness clubs nationwide and more than 4.5 million members. To find a Planet Fitness near you or to join online, visit

About Planet Fitness
Founded in 1992 in Dover, N.H., Planet Fitness is now the fastest-growing full-size health club franchise in the United States, and has revolutionized the industry with a combination of extremely low prices and a unique, friendly, and hassle-free environment called the Judgement Free Zone®.

Planet Fitness has 665 locations nationwide and has grown to more than 4.5 million members. The company prides itself on giving people an unbeatable value – top-notch facilities at extremely low prices, and an atmosphere that focuses on the needs of occasional or first-time club members rather than hard-core fitness fanatics. All Planet Fitness clubs feature a wide selection of brand-name cardio and strength equipment, and provide unlimited fitness instruction with all memberships.

Planet Fitness is a national brand partner of NBC's The Biggest Loser®. For more information or to join online,

About The Breast Cancer Research Foundation

The Breast Cancer Research Foundation®, founded by Evelyn H. Lauder in 1993, is an independent not-for-profit organization committed to funding scientific research to achieve prevention and a cure for breast cancer in our lifetime.  In October 2012, BCRF awarded $40 million to 197 scientists across the United States, Canada, Latin America, Europe, the Middle East,Australia, and China. With 91 cents of every dollar spent by BCRF directed towards breast cancer research and awareness programs, BCRF remains one of the most fiscally responsible charities in the country. For the eleventh time since 2002, it has earned 4 stars from Charity Navigator.  Additionally, BCRF is the only breast cancer organization rated an "A+" by CharityWatch.  For more information about BCRF, visit