PLANET FITNESS OFFERS FREE WORKOUTS ON “BLUE MONDAY”
The Judgement Free Zone® Opens its Doors Nationwide on Monday, Jan. 21;
Studies Find Just One Day at the Gym Can Lead to Increased Levels of Happiness, Plus Gym Members Feel More Confident, Motivated and Satisfied with their Overall Health
HAMPTON, N.H. (January 17, 2019) – To help beat those Monday blues, Planet Fitness, Inc., one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S., today announced it will open its doors across 1,600+ locations in the U.S. for free workouts on “Blue Monday” (Jan. 21, 2019) to anyone 18 years and older (with valid photo ID).
“Blue Monday,” which falls on the third Monday in January, is known as one of the most depressing days of the year. Originated in 2005, the day was determined to be “blue” due to a combination of factors, including weather conditions, lack of motivation, debt level, and the time since the December and New Year holidays. According to a study* published in the American Psychological Association, just a few minutes of exercise can help lift any spirits and within five minutes after moderate exercise, individuals receive a positive mood-enhancement effect. A study** out of the University of Michigan also found that as little as 10 minutes of physical activity per week or one day of exercise per week might result in increased levels of happiness. Additionally, research shows the effects of physical activity extend beyond the short-term, as exercise helps alleviate long-term depression.
“At Planet Fitness, we recognize and celebrate the many benefits of regular physical activity on our members’ health both physically and mentally,” said Brian Zehetner, Director of Health and Fitness for Planet Fitness. “We are committed to making a difference in people's lives and we're here to provide a unique environment in which anyone – regardless of their fitness level – can be comfortable and accepted. We look forward to inviting everyone to take the next step in their wellness journey with us and experience our ‘Judgement Free Zone’ – a welcoming, non-intimidating environment – to be active this year.”
A national study*** commissioned by Planet Fitness revealed that gym memberships may be tied to broader life benefits. The study found that those who are current gym members are more likely to be satisfied with their health (80 percent) and body (67 percent). But it’s not just their health and appearance, the study also found that they are also more likely to be content with their life overall (89 percent), personal relationships (85 percent) and even their career (80 percent) and finances (70 percent).
Planet Fitness also provides members with an opportunity to connect and support each other with “Planet of Triumphs,” an online community that celebrates all accomplishments and inspirational stories of Planet Fitness members. Planet of Triumphs provides an online platform for members to recognize their triumphs (big or small), share their stories and encourage others, reinforcing the Company’s belief that ‘everyone belongs.’ Check out real Planet Fitness member stories and accomplishments at PlanetofTriumphs.com.
Planet Fitness offers extremely low prices with memberships available for only $10 a month, and a variety of benefits including free small group fitness instruction included in every membership via the PE@PF program, a hassle-free environment, brand name cardio and strength equipment, fully equipped locker rooms, flat screen televisions and much more.
To find a club near you, visit PlanetFitness.com.
*American Psychical Association, “The exercise effect”
**University of Michigan, Journal of Happiness Studies
***Online survey conducted by Kelton Global to 2,004 nationally representative Americans ages 18 and over, with a margin of error of +/- 2.2 percent
About Planet Fitness
Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of September 30, 2018, Planet Fitness had more than 12.2 million members and 1,646 stores in 50 states, the District of Columbia, Puerto Rico, Canada, the Dominican Republic, Panama and Mexico. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 95% of Planet Fitness stores are owned and operated by independent business men and women.
Vice President of PR & Communications
Senior Public Relations Manager