Planet Fitness Partners With NBC's "The Biggest Loser" For 4th Year
NEWINGTON, N.H., Sept. 10, 2014 /PRNewswire/ -- Planet Fitness, the innovative health club franchise known for its Judgement Free Zone® and affordable prices, today announced that for the 4th year in a row, the brand will serve as the national gym partner of NBC's hit show The Biggest Loser, which premieres Thursday, September 11 (8p.m.-10p.m. ET).
Planet Fitness will fully equip the gym on The Biggest Loser ranch in support of 20 former athletes who are looking to regain their health as new contestants on the show's 16th season, themed "Glory Days." Planet Fitness will also be featured with a past Biggest Loser contestant highlighting the brands' pe @ pf ® program, a Biggest Loser Tip by trainer, Dolvett Quince, and select episodes will feature contestants working out at Planet Fitness clubs near their homes.
The contestants will work with new trainers Jessie Pavelka and Jennifer Widerstrom, as well as veteran trainers Dolvett Quince and Bob Harper. Alison Sweeney will return as host. Season 16 of The Biggest Loser will also feature trainer Bob Harper in an exciting new role, giving contestants a second chance at life on the show. Just when the eliminated contestant each week thinks they are headed home, they will actually be whisked away to a secret location called "Comeback Canyon." There they will be trained by Harper, competing at a separate secret weekly weigh-in for the chance to return to the competition and a shot at "The Biggest Loser" title and $250,000 grand prize.
"We're excited to be a part of The Biggest Loser for the fourth season in a row as an important part of the contestants' transformation process," said Dawn Sullivan, Director of Marketing at Planet Fitness. "With our affordable prices, non-intimidating Judgement Free Zone and national presence, Planet Fitness is the perfect place to help people take that first step on their fitness journey."
People can join Planet Fitness for just $10 or $19.99 a month, and enjoy a variety of benefits, including state-of-the-art cardio and strength equipment, fully equipped locker rooms, flat screen televisions, unlimited small group fitness instruction by a certified trainer through the pe @ pf ® program, and much more.
The Biggest Loser, which debuted on NBC in 2004, attracts more than 7 million viewers a week.
With more than 800 locations nationwide, nearly 6 million people have embraced Planet Fitness' Judgement Free Zone® philosophy. For more information or to join online, please visit www.planetfitness.com or follow us on Facebook (www.facebook.com/PlanetFitness) and Twitter (www.twitter.com/PlanetFitness).
The Biggest Loser is a production of Shine America and 25/7 Productions. Ben Silverman, Dave Broome, Eden Gaha, Alex Katz, Joel Relampagos, Paul Franklin, JD Roth and Todd A. Nelson are the executive producers.
The Biggest Loser is a trademark of Reveille LLC and its related entities, and is used under license. All rights reserved.
The Biggest Loser is licensed by Universal Partnerships & Licensing in association with Shine America, the producers of The Biggest Loser.
About Planet Fitness
Founded in 1992 in Dover, N.H., Planet Fitness is the fastest-growing full size health club franchise in the United States, and has revolutionized the industry with a combination of extremely low prices and a unique, friendly, and hassle-free environment called the Judgement Free Zone®.
Planet Fitness has over 800 locations nationwide and has grown to nearly 6 million members. The company prides itself on giving people an unbeatable value, top-notch facilities, and an atmosphere that focuses on the needs of occasional or first-time gym users rather than hard-core fitness fanatics. All Planet Fitness clubs feature a wide selection of brand-name cardio and strength equipment, and provide unlimited fitness instruction with all memberships.
Planet Fitness is a national brand partner of NBC's The Biggest Loser®. For more information visit, www.PlanetFitness.com.
About Shine America
Shine America is the U.S. division of Shine Group, an award-winning global production and distribution organization with 27 production companies across 11 countries. Shine America is a leading television studio that creates inspired and compelling programming including current unscripted series MasterChef (FOX), MasterChef Junior (FOX), The Biggest Loser (NBC), Minute to Win It (GSN), The Face (Oxygen), Restaurant Startup (CNBC) and Fake Off (TruTV). Scripted series include Peabody Award-winning The Bridge (FX), as well as upcoming dramas Gracepoint (FOX) and Utopia (HBO).
Shine America incorporates several divisions including unscripted format label Ardaban, which develops and distributes original content to the U.S. marketplace. The global Shine 360˚ division builds brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers. Shine Group's distribution arm, Shine International, distributes Shine America's extensive library of programming and formats to more than 150 countries.
About Universal Partnerships & Licensing
Universal Partnerships & Licensing (UP&L) oversees NBCUniversal's consumer product licensing, film, home entertainment and television promotions, and corporate alliances for Universal's theatrical, home entertainment, television, theme parks and stage productions. This dedicated division is also responsible for monetizing the company's vast library of films and characters through licensing, branding and marketing opportunities. UP&L is part of NBCUniversal. NBCUniversal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.
Director of Public Relations