Planet Fitness Rings In The New Year As The Official Fitness Sponsor Of Times Square’s New Year’s Eve Celebration

NEWINGTON, NH (DECEMBER 19, 2014) – Planet Fitness, the innovative health club franchise known for its Judgement Free Zone® and affordable prices, is joining the biggest party of the year, Times Square’s New Year’s Eve celebration. As the official fitness sponsor of the event, 25,000 spectators in Times Square will receive Planet Fitness-branded mittens to keep their hands warm during the final countdown to the New Year. The brand will also be featured on “Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2015," with show co-host Jenny McCarthy leading the crowd in a special Planet Fitness New Year’s Eve cheer to be featured on air.

In anticipation of the big night, Planet Fitness will launch a Twitter voting campaign that invites consumers to use #PlanetAnythingsPossible to vote on lines to be included in the cheer led by Jenny McCarthy in Times Square. Participants who vote on their favorite cheer line between December 18th and December 29th will be automatically entered into a sweepstakes for a chance to win a PF Black Card® membership for themselves and a friend. Five winners will be selected at random.

The “Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2015" bi-coastal celebration will include hours of special performances and reports on New Year’s Eve celebrations from around the globe. The Times Square New Year’s Eve Celebration is broadcast to viewers and can be seen LIVE on ABC at 8pm ET/PT.

“We’re thrilled to be a part of this celebration and what an amazing way to celebrate 2014 and kick off 2015,” said Planet Fitness Chief Executive Officer, Chris Rondeau. “New Year’s Eve gives people the opportunity to reflect on the past year and get excited for the possibilities that lie ahead. We invite everyone to jumpstart their New Year by experiencing our Judgement Free Zone® and pursuing their health and fitness goals – whether big or small – with us in the New Year. At Planet Fitness, anything is truly possible.”

“So many New Year’s Eve resolutions surround personal health, so I’m particularly thrilled about our partnership with Planet Fitness for New Year’s Eve 2015,” said Tim Tompkins, President of the Times Square Alliance. “As we reflect on the year past and look to a better year ahead, collectively we will celebrate our goals for better health.”

"We are super excited to cheer in the New Year with Planet Fitness in Times Square,” added Jeffrey Straus, President, Countdown Entertainment. “For the first time, we will wave goodbye to 2014 and begin 2015 with a message of fun and fitness at the biggest New Year's Eve party on the planet."

“With Planet Fitness as our official broadcast fitness sponsor for this year’s telecast, audiences around the globe will kick off the new year with Planet Fitness’ message of health and happiness,” said Greg Economou, Executive Vice President and Chief Revenue Officer for dick clark productions.

Planet Fitness has revolutionized the fitness industry with extremely low prices and offers a variety of benefits including a hassle-free environment called the Judgement Free Zone®, state-of-the-art cardio and strength equipment, fully equipped locker rooms, flat screen televisions, unlimited small group fitness instruction by a certified trainer through the pe @ pf ® program, and much more.

Planet Fitness has more than 850 locations nationwide and is also a national brand partner of NBC’s The Biggest Loser®. For more information or to join online, please visit or follow us on Facebook ( and Twitter ( Additionally, check out real Planet Fitness member stories and accomplishments at

About Planet Fitness

Founded in 1992 in Dover, N.H., Planet Fitness is now the fastest-growing full size health club franchise in the United States, and has revolutionized the industry with a combination of extremely low prices and a unique, friendly, and hassle-free environment called the Judgement Free Zone®.

Planet Fitness has over 850 locations nationwide. The company prides itself on giving people an unbeatable value, top-notch facilities, and an atmosphere that focuses on the needs of occasional or first-time gym users rather than hard-core fitness fanatics. All Planet Fitness clubs feature a wide selection of brand-name cardio and strength equipment, and provide unlimited fitness instruction with all memberships.

Planet Fitness is a national brand partner of NBC’s The Biggest Loser®. For more information, visit

About Times Square New Year's Eve

The Times Square Alliance and Countdown Entertainment are the organizers of Times Square New Year's Eve. The Times Square Alliance works to improve and promote Times Square so that it retains the energy, edge and distinctiveness that have made it an icon of entertainment, culture and urban life. Countdown Entertainment represents the owners of One Times Square and the New Year’s Eve Ball.

For more information about Times Square New Year’s Eve, visit
To join the Times Square New Year’s Eve conversation on Twitter follow @TimesSquareNYC and @TimesSquareBall and use #BallDrop.

About dick clark productions

dick clark productions (dcp) is among the world's largest producers and proprietors of televised live event programming. dcp produces perennial hits such as the "American Music Awards," "Golden Globe Awards," "Academy of Country Music Awards," "Billboard Music Awards," and "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest." Weekly television programming, includes "So You Think You Can Dance" from 19 Entertainment, a division of CORE Media Group, and dick clark productions; as well as "Rising Star" and the upcoming “Boom!” from Keshet DCP, the joint venture between Keshet International (KI), the global distribution and production arm of Keshet Media Group, and DC Media, the parent company of dick clark productions (dcp). In 2014, dcp will debut the "American Country Countdown Awards" (FOX), “Hollywood Film Awards (CBS) and "The PEOPLE MAGAZINE Awards" (NBC). dcp also owns one of the world's most unique and extensive entertainment archive libraries with more than 55 years of dcp's award-winning shows, historic programs, specials, performances, and legendary programming. For additional information, visit

McCall Gosselin
Planet Fitness
Director of Public Relations
603-750-0001 x199

For Times Square New Year’s Eve:
Kyle Sklerov
Rubenstein Communications

dick clark productions
Liz Morentin