PLANET FITNESS WILL BE THE NATIONAL GYM SPONSOR OF “THE BIGGEST LOSER,” PREMIERING JANUARY 28 ON USA NETWORK
PLANET FITNESS WILL BE THE NATIONAL GYM SPONSOR OF “THE BIGGEST LOSER,”
PREMIERING JANUARY 28 ON USA NETWORK
Company to Provide State-of-the-art, Branded Equipment to Support Contestants’ Journey
Planet Fitness Workout Videos Featuring Trainer Erica Lugo Now Available
HAMPTON, N.H. (January 24, 2020) – Planet Fitness, Inc., one of the largest and fastest-growing global franchisors and operators of fitness centers with more members than any other fitness brand, announced it is the official national gym partner of the reboot of the popular TV series, ‘The Biggest Loser.’ The show premieres January 28 at 9/8c on USA Network.
A revamped version of the original hit series, ‘The Biggest Loser,’ will provide 12 contestants with a 360-degree view of what it takes to make positive lifestyle changes. In addition to competing to win a cash prize by losing the highest percentage of weight relative to their initial weight, the contestants will learn how to prepare and make healthier food choices, and strive to overcome the obstacles that were preventing them from living healthier lives in the first place.
Contestants will prepare for each week’s challenge in ‘The Biggest Loser’ gym that is completely equipped by Planet Fitness. The facility features the brand’s high quality, state-of-the-art cardio and strength equipment – also available in all Planet Fitness locations nationwide.
Fitness trainers Erica Lugo and Steve Cook will help guide the contestants on their path to improved health. Lugo is a weight loss inspiration in her own right, as she started her fitness journey weighing 300 pounds at the Judgement Free Zone® in 2013. While a member of the Planet Fitness family, she lost 160 pounds in just two years.
Planet Fitness offers a number of workout videos – now available on its mobile app – featuring Lugo for beginner and intermediate users. She appears in six videos ranging from 5-20 minutes each covering fitness themes such as full body cardio, strength training, core work and stretching.
“At Planet Fitness, our mission is to inspire and encourage people to take the first step toward achieving their fitness goals, no matter how big or small,” said Jeremy Tucker, Chief Marketing Officer at Planet Fitness. “We’re excited to be ‘The Biggest Loser’s’ national gym partner, and invite everyone to come experience Planet Fitness and all that our Judgement Free Zone has to offer.”
Every contestant on the show will receive a free Planet Fitness membership, nutritionist consultations and group support in their hometown -- helping each one manage and maintain their weight loss long-term. ‘The Biggest Loser’ premieres January 28 at 9/8c on USA Network.
About Planet Fitness
Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of September 30, 2019, Planet Fitness had more than 14.1 million members and 1,899 stores in 50 states, the District of Columbia, Puerto Rico, Canada, the Dominican Republic, Panama and Mexico. The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 95% of Planet Fitness stores are owned and operated by independent business men and women.
Planet Fitness Contacts
Senior Vice President of Communications & Corporate Social Responsibility
ICR Public Relations
USA Network Contact