Treat Yourself: Planet Fitness Celebrates the End of Tax Season with Free Hydromassages For All

NEWINGTON, N.H. (April 6, 2017) – Planet Fitness, Inc. (NYSE:PLNT), one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S., invites everyone – whether a member of the Judgement Free Zone® or not – to recover from tax season-related tension and anxiety by treating themselves to free HydroMassage® at any of the more than 1,300 Planet Fitness clubs nationwide. The limited-time offer* is available from April 15 – 22 in partnership with HydroMassage; de-stressers need only bring in a coupon available beginning April 15 at To find a Planet Fitness near you, click here.

HydroMassage provides a convenient way to enjoy the relaxing benefits of massage, typically enjoyed either pre-workout to loosen tight muscles or post-workout as a cool-down. Travelling jets move up and down the body with wave-like streams of heated water, allowing users to select the exact points where they would like to concentrate the massage, select the desired massage pressure, adjust the speed and even hold the massage in any given area. Key benefits of HydroMassage include reduced stress levels and relieved muscle soreness, among others.

"Financial pressure is one of the leading causes of stress in America, so tax season is understandably one of the most stressful and, yes, taxing times of the year," said Jessica Correa, Senior Vice President of Marketing at Planet Fitness. "Planet Fitness wants to reward everyone filing those tax forms this year with an opportunity to recharge, re-center and reemerge as refreshed as possible."

"HydroMassage feels great on sore, tired muscles after a workout, and we’re pleased to spread the joy of stress relief to all Planet Fitness members and guests who are eager to recover from tax time throughout the country," said Paul Lunter, President of HydroMassage.

Planet Fitness has revolutionized the fitness industry with extremely low prices (memberships for just $10 or $19.99 a month**) and offers a variety of benefits including a hassle-free environment called the Judgement Free Zone, brand name cardio and strength equipment, fully equipped locker rooms, flat screen televisions, unlimited small group fitness instruction by a certified trainer through the pe @ pf® program, and much more.

Planet Fitness also provides members with an opportunity to connect and support each other with "Planet of Triumphs," an online community that celebrates all accomplishments and inspirational stories of Planet Fitness members. Planet of Triumphs provides an online platform for members to recognize their triumphs (big or small), share their stories and encourage others, reinforcing the Company’s belief that ‘everyone belongs’. Check out real Planet Fitness member stories and accomplishments at

To redeem the coupon and treat yourself to a free HydroMassage or find the nearest Planet Fitness club, please visit The coupon will be available online starting April 15.


*Offer applies to anyone ages 18+, valid ID required
**Participating locations

About Planet Fitness

Founded in 1992 in Dover, N.H., Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of December 31, 2016, Planet Fitness had approximately 8.9 million members and more than 1,300 stores in 48 states, the District of Columbia, Puerto Rico, Canada and the Dominican Republic. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 95% of Planet Fitness stores are owned and operated by independent business men and women.

About HydroMassage®

For more than 28 years, HydroMassage Beds and Lounges have been utilized in health clubs, chiropractic offices, and spas / salons worldwide to provide the benefits of massage without the time or expense required for traditional hands-on massage therapy. HydroMassage Zones™ with as many as eight HydroMassage units provide fitness club members with a 7-10 minute massage after a workout.

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Becky Zirlen
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