Política de Privacidad

LAST UPDATED: September 23, 2026

Thank you for visiting the Planet Fitness Franchising LLC (“Planet Fitness,” “we,” “us,” or “our”) website. This Privacy Policy (“Policy”) explains our collection, use, and disclosure of Personal Information about you when you use the Planet Fitness website or app (the “Site”), or certain services of our Planet Fitness clubs (the “Services”). Your use of the Site or the Services and any issues relating to this Policy are subject to Planet Fitness’s then-current Terms of Use, which are located on our Site. Our Service Providers

We want to assure you that Planet Fitness takes privacy matters very seriously and is committed to protecting your privacy. Therefore, we are providing this Policy to explain our privacy practices and the choices you can make about the way your information is collected and used. This Policy applies to any Site or Service operated by Planet Fitness where the Policy is provided. This Policy does not apply to third-party owned or operated sites, services, or apps.

As used in this Policy, the term “Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you or your household, and includes the term “personal data” as used in applicable laws. It does not include aggregated or de-identified information that is not reasonably capable of being associated with or linked to you.

I. NOTICE AT COLLECTION OF PERSONAL INFORMATION

a. Categories of Personal Information We Collect

We collect the categories of Personal Information identified below. As indicated in the chart, we may “sell,” “share,” or use for “targeted advertising” certain categories of Personal Information (as such terms are defined in applicable U.S. state privacy law).

Our policy on “sales” and “sharing”: Certain of our data processing activities, including our use of third-party technologies on our Site for advertising and analytics purposes, and our disclosure of interest-based audience segments to help third parties optimize advertising efforts, may constitute a “sale” or “share” of Personal Information or “targeted advertising” as defined in applicable U.S. state privacy law. We do not knowingly sell, share, or process the Personal Information of users between the ages of 13 and 18 for targeted advertising.

In certain cases, we may ask for your consent to engage in sales, sharing or targeted advertising. When we do so, you may revoke your consent at any time by accessing the “Do Not Sell or Share My Personal Information” link in the footer of our Site.

Please click here or the “Do Not Sell or Share My Personal Information” link in the footer of the Site and follow the instructions to opt out of sales, sharing, or targeted advertising. You may also choose to enable online, where available, a universal tool that automatically communicates your opt-out preferences, such as the Global Privacy Control (“GPC”). We will process the GPC signal as a request to opt-out.

b. The Business and Commercial Purposes We Collect and Use Your Personal Information

We collect and process the categories of Personal Information listed above for the following purposes:

• To provide you with access to our Services, such as administering your membership account, processing payments and purchases, and sending you administrative information about our terms and policies.

• To periodically send you newsletters, emails, or similar communications featuring sales and promotions, news about new Planet Fitness products or services or the products or services of our partners, requests for your feedback, and other information we think may be of interest to you in accordance with applicable law.

• To communicate with you and to respond to customer service inquiries or requests, including through the use of artificial intelligence supported tools.

• To promote and administer corporate partnerships in connection with the Services.

• To engage in targeted advertising and analytics.

• To tailor the products and services we offer, and personalize our interactions with you based on your preferences.

• To provide you workout suggestions and allow you to analyze your workouts.

• For internal organizational, analytical, or development purposes, such as conducting data analysis to improve the efficiency of our Site or Services, enhancing or improving our current products, services, or offerings, developing new products, services, or offerings, identifying member trends, and evaluating the effectiveness of our promotions and campaigns.

• To conduct surveys, focus groups, and consumer panels.

• To combat fraud, and for security and safety purposes, such as detecting abusive or malicious behavior.

• To comply with legal process, such as warrants, subpoenas, court orders, and lawful regulatory or law enforcement requests, and applicable legal requirements.

• To protect and enforce our legal rights and the rights of others.

• For any other business purpose we notify you of before collection or for which you provide consent.

c. Retention

We will retain your Personal Information for as long as reasonably necessary to provide you with our Services, for marketing purposes unless you opt out as described in our Policy, or where otherwise permitted or required in accordance with applicable law. We will retain and use your Personal Information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. What this means in practice will vary between different types of information, and when we consider our approach, we take into account ongoing business or legal needs for the information, for example in relation to tax, health and safety, and potential or actual disputes or investigations.

II. HOW WE COLLECT YOUR PERSONAL INFORMATION

We collect your Personal Information in a number of ways, including through (a) information you provide to us; (b) information we automatically collect; (c) information we receive from third parties; and (d) combining information from different sources. This includes data that identifies you personally, either directly or indirectly.

a. Information You Provide

We collect Personal Information directly from you that you choose to share with us. In particular, we collect Personal Information when you:

• Use our Services. We collect Personal Information from you when you register for an account or otherwise engage with us on the Site or our Services, sign up to receive marketing and promotional communications from us, provide us with feedback or make requests with our customer service team, interact with our social media accounts, or engage with us at an in-person event.

• Purchase a Membership or Make a Payment. We collect your Personal Information when you purchase a Planet Fitness membership or make a payment on your account.

b. Information We Collect Automatically

We and our third-party partners and service providers use a variety of technologies to automatically collect certain information from you when engaging with our Site and Services. We may collect your Personal Information using different data collection technologies, such as cookies, pixels, and tags on our Site, and in email messages and certain online advertisements. For information on the choices you may have with respect to these data collection technologies, see the “Your Privacy Choices” section below.

The specific types of Personal Information that we, our partners, and our service providers may automatically collect when you visit our Site and interact with our Services include:

• Device and Browser Information. This includes your device's IP address and/or other unique identifiers, browser type, device type, internet service provider, and operating system.

• Usage Information. When you interact with our Site, certain information may be collected by us or our third party vendors, including the date and time of your visit, the pages you view immediately before and after you access our Site, the areas or pages of our Site that you visit, the amount of time you spend viewing or using our Site, keystrokes, mouse movements, form field entries, recordings of chat sessions or your use of and inputs to other AI-supported tools, and other use and overall engagement with our Site and Services.

• Email Marketing. If you receive an email from us, information may be collected about your interactions with the message (e.g., whether you opened, forwarded, or clicked through to our Site).

• Third-party Technologies. We collect Personal Information from our Site users via third-party tools to better understand who is using our Site and how, and how to improve the Site.

Our use of Google Analytics and Advertising technologies: Our website uses technology provided by Google to facilitate advertising and reporting. We implement Google Analytics cookies to collect Personal Information about you when you visit our Site for purposes of remarketing, impression reporting, and demographic and interest reporting. This information includes browsing and Site usage data and can be combined with other data related to you collected through Google’s advertising cookie or other third-party technology. You can opt out of the use of this technology through the Google Analytics opt-out browser add on, Google Ad Settings, and/or Ad Settings for mobile apps.

c. Information We Receive from Third Parties

In some instances, we receive Personal Information from third-party sources. These sources include:

• Workout Equipment Providers. When you use certain equipment at a Planet Fitness franchise, we may receive information about your use of the equipment from the manufacturer, including information about your workout. Also, when you link your wearable device to your Planet Fitness account, your device may communicate information about your workouts or other information that you choose to share to Planet Fitness.

• Business Partners. Companies that co-sponsor promotions with Planet Fitness and share information with us about your participation in these promotions.

• Planet Fitness Franchisees. We may receive Personal Information about you from Planet Fitness franchisee club locations where you are a member, guest, or visitor.

• Social Media Platforms. If you use a social media platform login to access our Site, you will share certain information from your social media account with us including, for example, your name, email address, photo, list of social media contacts, and any other information that may be made accessible to us when you connect your social media account to your Planet Fitness account. The specific information transferred depends on your security settings and the privacy policy of the specific social media network.

• Third-party Marketing Partners. Including online advertising networks and analytics providers that assist us in serving targeted advertising.

• Banking Verification Services & Financial Institutions. We may use Stripe, Inc. ("Stripe") or other financial institutions to link and verify the bank account information maintained by your financial institutions. This bank account information may include account and routing numbers and related personal information. By providing us or Stripe with your personal and banking information, you grant us and Stripe the right, power, and authority to act on your behalf to access, transmit, and receive such information from the relevant financial institutions. You agree to your personal and banking information being transferred, stored, and processed by Stripe in accordance with the Stripe Privacy Policy, as may be amended from time to time.

• Other Companies. Including data brokers, credit reporting agencies (when you sign up for a membership with a credit card) and other similar companies that help supplement the information we maintain about you. Certain third parties might link your name or email address to other information they have collected, such as your past online/offline purchases and your online usage information.

d. Combination of Personal Information

We may combine Personal Information that we receive from the various sources described above. For example, we may combine information from the Site and Services together and with other information we obtain from our business records. Similarly, we may combine Personal Information that we receive from third parties with Personal Information we already maintain about you. We use, disclose, and protect combined Personal Information as described in this Policy.

III. HOW WE MAY DISCLOSE YOUR PERSONAL INFORMATION

We may disclose the categories of Personal Information that we collect, as identified in Section I of this Policy, in a number of ways.

We disclose each category of Personal Information we collect about you for business purposes to the following categories of recipients:

• Our Service Providers. We disclose your Personal Information to service providers or agents who provide services to or on behalf of Planet Fitness or its members such as, but not limited to, point of sale providers, hosting, data management, analytics and storage services, sweepstakes providers, banking verification providers, membership benefits providers and retention services. These services may involve the use of artificial intelligence technology.

• Our Research Partners. We disclose your Personal Information to our research partners, including those that administer surveys or conduct research projects in partnership with us or on our behalf.

• Corporate Affiliates. We may disclose your Personal Information with our affiliated companies or brands for purposes consistent with this Policy and other business and operational purposes.

• Planet Fitness Franchisees. We may provide your Personal Information to a Planet Fitness franchisee in order for them to provide you Services if you are a Planet Fitness member, visitor, or guest at a Planet Fitness franchisee club location.

We may also disclose or sell your Personal Information to the following categories of third parties:

• Third-Party Marketing Partners. We may disclose your Personal Information. Including in the context of advertising segments, to third parties for targeted advertising, marketing, and advertising measurement purposes, including social media platforms, third-party advertising networks, and other parties that assist us in serving and optimizing our or their advertising efforts. If you are a member of a Planet Fitness location in Canada or a Canadian resident, we will share such information only if you have agreed to receive commercial electronic messages from us and our partners. If you unsubscribe from our commercial communications, we will no longer share your information with third parties for marketing purposes.

• Other Businesses in the Context of a Commercial Transaction. We may take part in or be involved with a corporate business transaction, such as a merger, acquisition, joint venture, financing, or sale of all or a portion of our company assets. If another entity acquires us or any of our assets, Personal Information that we have collected may be transferred to such entity and its advisors leading up to and/or following the transaction. In addition, if any bankruptcy or reorganization proceeding is brought by or against us, Personal Information that we hold may be considered an asset of ours and may be sold or transferred to third parties.

• Competent governmental and public authorities. We may disclose your Personal Information as necessary pursuant to a court order or subpoena, to cooperate with legally binding requests from government agencies or enforcement bodies, or to otherwise comply with applicable law.

• Other parties. We may disclose your Personal Information to other parties at your direction or with your consent, where required by law, or as we believe necessary or appropriate either to: (i) comply with applicable law; (ii) protect our operations and those of any of our affiliates; (iii) investigate and prevent against fraud; (iv) protect our rights, privacy, safety, or property and/or those of others; or (v) allow us to pursue available remedies or limit damages that we may sustain.

We may disclose your Personal Information for other reasons that we will describe at the time of information collection or prior to disclosing your information.

We also may de-identify or aggregate Personal Information so that it will no longer be considered Personal Information and disclose such information to other parties for purposes consistent with those described in this Policy. We will protect de-identified information in accordance with applicable law, will never attempt to “re-identify” the information, and require the entities with which we disclose this information to do the same.

IV. YOUR PRIVACY CHOICES

Planet Fitness provides you a number of choices with respect to how we collect and process your Personal Information.

a. State Privacy Rights

Residents of California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Texas, Tennessee, Utah, Virginia, or any other state with an applicable privacy law have certain rights relating to the collection, use, disclosure, and other processing of their Personal Information. The exact scope of these rights may vary by state and depending on certain exceptions:

• Right to Know. You may have the right to know what Personal Information we have collected about you, including the categories of Personal Information collected, the categories of sources from which the Personal Information is collected, the business or commercial purpose for collecting, selling, or sharing Personal Information, the categories of third parties to whom we disclose Personal Information, the categories of Personal Information disclosed to third parties, and the specific pieces of Personal Information we have collected about you. You may also have the right to access this Personal Information in a portable format.

• Right to Request Categories of Third Parties. You may have the right to request a list of the categories of third parties with which we disclose your Personal Information.

• Right to Request Specific List of Third Parties. You may have the right to request a list of the specific third parties with which we disclose your Personal Information.

• Right to Access a List of Specific Third Parties. Rhode Island residents can access a list of all third parties with which we have sold or may sell Personal Information by following the instructions linked here.

• Right to Delete. You may have the right to request that we delete Personal Information that we have collected from or about you, subject to certain exceptions.

• Right to Correct. You may have the right to correct inaccurate Personal Information that we may maintain about you. Where appropriate, we may comply with a right to correct by deleting your Personal Information.

• Right to Opt Out of Sale and Targeted Advertising. You may have the right to opt out of our processing activities described in this Policy that constitute a “sale” or "sharing" of your Personal Information, or the use and disclosure of your Personal Information for "targeted advertising" (as these terms are defined in applicable law).

Exercising your privacy rights: to take advantage of the above listed privacy rights, please refer to the following instructions.

• Right to know/access and delete: Please contact us by phone at 1- 844-880-7180 or by email at privacy@planetfitness.com. You may also exercise these rights through the following forms:

o Right to access form

o Right to delete form

• Right to correct: Please contact us by phone at 1-844-880-7180 or email us at privacy@planetfitness.com.

• Right to request categories or a specific list of third parties with which we disclose Personal Information: Please contact us by phone at 1-844-880-7180 or email us at privacy@planetfitness.com.

If exercising these rights via email, please put the statement “Your Privacy Rights” in the subject field of your email.

To protect the confidentiality of yours and others' Personal Information, we will only complete the above listed privacy requests when your identity has been verified. We will seek to match the information in your request to the Personal Information we maintain about you. As part of our verification process, we may ask you to: submit additional information, use identity verification services to assist, or, if you have set up an account on our website, to sign into your account as part of our identity verification process. Where permitted under applicable law, we may decline a request if we are unable to verify your identity (or an agent’s authority to make the request) and confirm the Personal Information we maintain relates to you.

• Right to opt-out: To exercise your right to opt out of sale, sharing, and/or targeted advertising, please click here or the “Do Not Sell or Share My Personal Information” link in the footer of the Site and follow the instructions. In some jurisdictions, you may choose to enable a tool that automatically communicates your opt-out preferences to all businesses that you interact with online. If you enable a browser-based opt-out preference signal, such as the GPC, upon receipt or detection, we will treat the signal as a valid request to opt out of sale, sharing, or targeted advertising linked to that browser and, where we can do so, consumer profiles that we have associated with that browser. Please note that if you use different browsers or browser profiles, you will have to enable the signal on each one that you use.

Authorized agents. In certain states, consumers may designate an authorized agent to exercise their privacy rights. Depending on your U.S. state of residence, you may authorize someone to make a privacy rights request on your behalf (an authorized agent). Authorized agents may make a request on your behalf by contacting us at privacy@planetfitness.com or 1- 844-880-7180. Authorized agents will need to demonstrate that you’ve authorized them to act on your behalf. Planet Fitness retains the right to request confirmation directly from you confirming that the agent is authorized to make such a request, or to request additional information to confirm the agent’s identity.

Right to appeal. Depending on your U.S. state residency, you may have the right to appeal a decision we have made in connection with your privacy rights request. To appeal a refusal to take action on your request, please contact privacy@planetfitness.com or 1-844-880-7180. If you are unsatisfied with the way that we have handled your appeal, you may have the right to complain to your state’s attorney general.

Right to non-discrimination. You will not receive retaliatory or discriminatory treatment in connection with a request to exercise your privacy rights described in this section. However, the exercising of the rights described above may result in a different price, rate, or quality/level of product or service where that difference is reasonably related to the impact the right has on our relationship with you or is otherwise permitted by law. You are not required to create an account to exercise your state privacy rights. b. Interest-Based Advertising Self-regulatory industry organizations such as the Digital Advertising Alliance (DAA) offer browser-based opt-out tools for the companies that participate in them. Please visit the DAA’s AdChoices site for more information: https://youradchoices.com/control .

c. Marketing and Promotional Communications

From time to time, we may send you marketing and promotional communications, including special offers from us or our partners. If you no longer wish to receive promotional and marketing emails from us, you may opt out of such communications at any time by following the opt-out instructions included in any promotional or marketing email you receive from us.

If you unsubscribe from our marketing communications, you will not automatically be unsubscribed from the marketing communications of the franchise owner of the Planet Fitness club you joined or to which your e-mail address has been provided as set forth in this Policy. Planet Fitness franchises are independently owned and operated businesses and we do not control their use of your e-mail address. Accordingly, if you are a member at a Planet Fitness franchise club, please contact your home club directly to learn how to unsubscribe from such communications. In addition, you may continue to receive generic mailings addressed to "Resident" or the like. In order to discontinue generic mailings, you may contact your local post office.

V. ADDITIONAL NOTICE FOR CONSUMERS LOCATED IN EEA, UK, SWITZERLAND, AND CANADA

For residents of the European Economic Area, United Kingdom, Switzerland, and Canada, Planet Fitness is the controller responsible for processing your Personal Information.

a. Lawful Basis for Processing

Applicable law in certain jurisdictions requires us to set out the “lawful basis” that we rely on to collect and use your Personal Information. Where applicable, the lawful bases upon which we rely on in order to collect and use your Personal Information are as follows:

• Consent. We may collect, use, and disclose your Personal Information on the basis of the consent that you provide us at the point of information collection or disclosure. You have the right to revoke your consent at any time.

• Contractual Necessity. We may collect and use certain Personal Information where it is either necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract. This may include Personal Information used to provide you with our products and related services and related transaction information.

• Compliance With Legal Obligation. We are subject to various legal requirements in the jurisdictions in which we operate, and we may use, disclose, and retain your Personal Information if necessary for us to comply with a legal obligation arising under an applicable law to which we are subject.

• Legitimate Interests. We may collect and use your Personal Information to the extent necessary to carry out our legitimate interests (or those of a third party), provided that such interests do not outweigh your interests or fundamental rights and freedoms. For example, we may collect and use your Personal Information in reliance on a legitimate interest in managing our relationship with you; conducting and managing our business; providing you with customer support; conducting market research; developing and enhancing our Services; detecting and preventing fraud and other harmful activities; and monitoring and maintaining the security of our data, systems, and networks.

b. Privacy Rights and Requests

Under applicable law, you may have certain rights in relation to your Personal Information, including:

• Right to Access. You have the right to request access to, or copies (and transmission) of, the Personal Information we hold about you and the purposes for which we are using it.

• Right to Rectify. You have the right to correct inaccurate Personal Information that we have collected from and maintain about you, subject to appropriate verification.

• Right to Erase. You have the right to erase Personal Information pertaining to you, under certain conditions. We will assess any deletion request after verifying your identity and work to respond within one calendar month, and let you know if we need additional time.

• Right to Object. You have the right to object to our processing your Personal Information, under certain conditions.

• Right to Restrict. You have the right to restrict the processing of your Personal Information, under certain conditions.

• Right to Data Portability. You have the right to receive the Personal Information we have collected from you. Under certain conditions, you may request that we transfer your Personal Information to another organization, or directly to you. At any time, you may request or assert any of the rights above by emailing us at privacy@planetfitness.com. You may have the right to lodge a complaint about our data collection and processing actions with the supervisory authority concerned.

VI. CROSS-BORDER TRANSFERS

If you live outside of the United States, you understand and agree that we may transfer your Personal Information to the United States. In particular, where we transfer your information outside the EEA or UK and where required by law, we implement an approved data transfer mechanism, such as the standard EU Model Clauses. Please note that while outside of the jurisdiction in which you reside, your Personal Information will be subject to applicable local laws (including those of the United States), which may not provide the same level of protections for Personal Information as those in your own country.

VII. CHILDREN’S PERSONAL INFORMATION

The Site is for a general audience. Planet Fitness does not accept members under the age of 13 and does not knowingly collect Personal Information from anyone under the age of 13.

VIII. THIRD-PARTY LINKS AND PLUG-INS

Our Site may have links to third-party services, which may have privacy policies that differ from our own. We are not responsible for the practices of such sites and encourage you to review their privacy practices.

IX. DATA SECURITY

Security for all information is extremely important to us. We process your Personal Information using a combination of physical, technical, and administrative safeguards designed to protect the information we collect from loss, misuse, unauthorized access or disclosure, alteration, or destruction. Unfortunately, no data transmission over the Internet can ever be guaranteed to be 100% secure. As a result, while we strive to protect your information, Planet Fitness cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk.

X. REVISIONS TO THIS PRIVACY POLICY

We reserve the right to update or modify this Policy at any time without prior notice by posting a revised version of the policy on the Site. If we make material changes to this Policy, we will notify you by temporarily providing a pop-up or banner on the homepage of our Site, or directly communicating with you via email or your account. We will obtain your opt-in consent if we use information that we previously collected about you for a purpose that is materially different from the purposes we described in the version of our Policy applicable to you at the time we collected that Personal Information. Your use of the Site or any Planet Fitness facility following any revision to this Policy constitutes your agreement that all information collected from or about you after the revised policy is posted will be subject to the terms and conditions of the revised policy. The date listed above indicates the most recent change or update to this Policy.

XI. CONTACT US

If you have any questions or concerns about our privacy practices, please contact our Privacy Officer at:

Planet Fitness Club Support Center

Attn: Privacy Officer

4 Liberty Lane West

Hampton, NH 03842

Email: privacy@planetfitness.com