Planet Fitness was founded in 1992, in Dover, NH. In the beginning, it operated much like every other gym in its small hometown and catered to the same small percentage of the population in the U.S. who worked out and belonged to a health club.
PF’s owners quickly recognized that there was a greater opportunity to serve a much larger segment of the population. They asked themselves, “Why does 80-85% of the population not belong to a gym?” The answer? First-time and casual gym users didn’t like the “look at me” attitudes and behaviors found in typical gyms, and they didn’t want to have to pay a lot of money to give fitness a try.
So they completely changed the gym environment, both in attitude and format, creating the non-intimidating, low-cost model that has revolutionized the gym industry. Planet Fitness became known as the “Judgement Free Zone®” – a welcoming and friendly community where people could feel comfortable regardless of their fitness level.
Today, Planet Fitness has become one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. With more than 2,600 locations in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico and Australia, Planet Fitness has continued to spread its unique mission of enhancing people’s lives by providing an affordable, high-quality fitness experience in a welcoming, non-intimidating environment.
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We believe we have a responsibility to enhance the health of the communities where we live, work and work out. And drive societal impact by increasing access to fitness, creating inclusive clubs, cultures and communities, and prioritizing sustainable business practices.
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