International territories are available.

The one and only Judgement Free Zone®

Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. Our mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®, where anyone – and we mean anyone – can feel they belong. We started our business in 1992 and refined our brand for a decade or so before franchising in 2003. We were opening our 5th store then.

We Now Have...

2,700+

Clubs and growing

20.6+M

Members and counting

Countries represented

Interested in becoming a Franchisee?

We are currently accepting applications for international territories. We require a minimum of $33MM of non-borrowed liquid assets (cumulative of all partners) to consider you for an international Area Development Agreement (ADA). Minimum requirements are based on a 10-club ADA.

Get started by completing our online form and if you're the right fit, we'll reach out to you to discuss opportunities.

Apply

Why franchise with planet fitness?

Broad Demographic Appeal

We cater to the 80% of the population that does not belong to a gym.*

The JudgementFree Zone®

Our judgement-free environment appeals to first-time gym users (which accounts for 40% of our members).

Brand Awareness

We outrank all of our competitors in top-of-mind awareness – and those numbers are growing!

Named in Top 500

Entrepreneur named Planet Fitness #28 in their annual Franchise 500 list in 2023.

Our Members Love Us

Newsweek named Planet Fitness #3 in the Fitness Centers category for "America's Best Customer Service" in 2023.

Fast Growing

Planet Fitness ranked #9 in Entrepreneur's "2019 Fastest Growing Franchises."

Named One of the Best Franchises by Forbes

Planet Fitness was ranked #3 by Forbes in the high investment category in America's Best & Worst Franchises in 2018.

What Franchisees have to say

When you look at our clubs today, there are clubs that are 30 or 40,000 square feet that are Planet Fitnesses, and that’s grown exponentially from that 12 to 15,000 square foot size that we started off with. We’re definitely going to evolve but keep that brand.

CJ Bouchard

We systematically, fundamentally, single-handedly changed the fitness industry. We’re so innovative and we’re so true to our model, and passionate… (the competitors) will never catch us.

Dave Leon

I still remember way back when we were speaking to (the owners) and they were saying, ‘with Planet Fitness we’re giving you steak but we’re charging you the hamburger price’ - and I think we’ve taken that a whole step further. I think it’s more like filet now.

Frank Kindler

* Approximately 80% of the U.S. and Canadian populations over age 14 do not belong to a gym. Source: IHRSA, The Global Health & Fitness Association