PF Purpose Logo

At Planet Fitness, we’re more than a gym.

We’re not just in the business of fitness. Since we first opened our doors, our clubs have revolutionized the industry by creating not only a non‑intimidating and affordable gym option, but also a sense of community where everyone belongs. At the heart of our brand is a mission to promote health:
Physical Health, Emotional Health, and Planet Health.

Download our 2020 PF Purpose Impact Report for more information about our efforts.

Photo of a person working out

Physical Health

We believe Fitness Is Essential™. That’s why we work hard every day to break down social and financial barriers so that everyone can access an affordable and high‑quality place to work out.


Our Judgement Free Zone® helps members feel comfortable starting their fitness journey.


Our low-cost memberships help make fitness accessible to all.


Clubs are kept safe and squeaky clean around the clock.


No matter the goal or fitness level, we make moving easy for everyone whether it’s in-club, on our app, or at home.

Photo of people drawing on some posterboard

Emotional Health

Our mission at PF is all about being inclusive and engaging while fostering a Judgement Free Zone®. That way, you can get healthy, get happy and improve your overall physical and mental wellbeing in a comfortable, feel‑good space.


Our no-pressure environment allows you to worry less about flexing and more about feeling good on the inside.


We encourage our team members to give back to our communities.


We promote kindness and prevent bullying among youth through our philanthropic initiative, the Judgement Free Generation®, in partnership with Boys & Girls Clubs of America.

Photo of two women outside a Planet Fitness

Planet Health

We all have a role to play in protecting our planet. That means making sustainable decisions and exploring ways to reduce our environmental footprint.


We’ve implemented energy‑efficient and water-saving initiatives at our HQ and corporate‑owned clubs.


We partner closely with our franchisees to evaluate efficient, effective solutions across our operations.


We are measuring our baselines and continually evaluating opportunities to decrease our environmental footprint.