PF Purpose

Strengthening Communities

Our Strategy

Engaging Our Communities

Inclusion & Belonging

Managing Our Environmental Impact

Our Purpose Strategy & Pillars

To create a more connected and Judgement Free™ planet where fitness and wellbeing are within reach for all.

Access

We increase access to fitness for all through our affordable memberships, diverse locations, equipment variety and donations.

Inclusion

We create, promote and reward inclusive clubs, cultures and communities.

Sustainability

We strive to leave a positive impact on the world by actively contributing to a healthier planet.

2024 Environmental, Social & Governance (ESG) Report

As one of the largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand, we have the responsibility to enhance the health of the communities where we live, work, and workout. We believe we are best positioned to make a societal impact by increasing access to fitness, creating inclusive clubs, cultures and communities and prioritizing sustainable business practices.

Read our 2024 ESG Report

Community Engagement by the Numbers

$10.7M+

contributed to Boys & Girls Clubs of America (BGCA) since 2016

280

Judgement Free Generation® scholarships awarded since 2017

45+

mini Judgement Free Zones® built since 2017

800+

hours devoted to local volunteering in 2024

$300M+

invested to promote youth fitness and wellbeing through our High School Summer Pass™ program since inception

Engaging Our Communities

Judgement Free Generation®

We remain committed to extending our philosophy of the Judgement Free Zone® beyond our clubs and into our communities. This includes our multi-year partnership with Boys & Girls Clubs of America (BGCA) through our signature initiative – the Judgement Free Generation®. Supported by the Planet Fitness Club Support Center, franchisees, members, team members, and vendors, the initiative focuses on empowering youth through scholarships, community grants, supporting trauma-informed, emotional wellbeing training, and delivering programs that offer access to fitness, including our mini Judgement Free Zones®, fitness spaces installed in BGCs across the country.

Learn More

Advancing Our Commitment to Inclusion & Belonging

At Planet Fitness, we are more than your neighborhood fitness center – we are the Judgement Free Zone®.

Our Vision

Increasing access to fitness and wellbeing. Providing an environment where everyone feels like they belong. Our Judgement Free Zone® embodies our commitment to Inclusion & Belonging and fuels our actions not only within our clubs, but also for our employees, franchisees and the communities we serve.

As an organization built on the promise of Judgement Free™ values, we are committed to fostering an internal culture and environment where everyone can thrive.

Reducing Our Environmental Footprint

Our commitment to environmental stewardship is founded on the belief that mitigating the impacts of our business on the planet is crucial for sustaining both our long-term growth and the resilience and wellbeing of our members, team members, franchisees, and communities. Our environmental management approach is focused on sustainable practices that enhance operational efficiency, reduce our footprint and drive progress across our value chain.

Energy

Greenhouse Gas (GHG) Emissions

Water

Waste

Sustainable Sourcing