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PF Purpose

Fitness & Wellbeing Within Reach

PF Purpose | Planet Fitness

Our Purpose Strategy & Pillars

To create a more connected and Judgement Free™ planet where fitness and wellbeing are within reach for all.

Access

We increase access to fitness for all through our affordable memberships, convenient locations, equipment variety and donations.

Inclusion

We create, promote and reward inclusive clubs, cultures and communities.

Sustainability

We strive to leave a positive impact on the world by actively contributing to a healthier planet.

2025 Environmental, Social & Governance (ESG) Report

As our business grows, we remain focused on deepening the connection between our Purpose and our day-to-day operations in support of our members, team members, franchisees, communities, and other stakeholders. Our 2025 ESG Report highlights our programs, initiatives, and strategic partnerships that support access to fitness, more inclusive communities, and a healthier planet.

Read our 2025 ESG Report

Engaging Our Communities

We are deeply committed to strengthening the communities in which we operate through fundraising, volunteerism, and partnerships that advance our Judgement Free™ values. Throughout the year, we help advance wellbeing and create a positive impact where our members and team members live, work, and work out.

Judgement Free Generation®

The Judgement Free Generation® (JFG) is our signature philanthropic initiative designed to advance youth wellbeing and empower the next generation to create kinder communities in partnership with Boys & Girls Clubs of America (BGCA). Click below to learn more about our 10+ year partnership with BGCA and how we are providing young people with opportunities to feel supported, valued, and confident.

Learn More

Community Engagement by the Numbers

$12M+

 contributed to Boys & Girls Clubs of America (BGCA) since 2016

380

Judgement Free Generation® scholarships awarded since 2017, representing a $1.9M 
total investment

50+

mini Judgement Free Zones® built since 2017

1350+

hours devoted to local volunteering in 2025

$468M+

invested to promote youth fitness and wellbeing through our High School Summer Pass® program since inception

Advancing Our Commitment to Inclusion & Belonging

Our brand promise is built on the idea that making each other feel accepted and supported leads to resilience, confidence, and growth – both in fitness and in life.

Our Vision

Increasing access to fitness and wellbeing. Providing an environment where everyone feels like they belong. Our Judgement Free™ values embody our commitment to Inclusion & Belonging and fuel our actions not only within our clubs, but also for our team members, franchisees, and the communities we serve.

Managing Our 
Environmental Impact

Our commitment to environmental stewardship is founded on the belief that mitigating the impacts of our business on the planet is crucial for sustaining both our long-term growth and the resilience and wellbeing of our members, team members, franchisees, and communities. Our environmental management approach focuses on sustainable practices that enhance operational efficiency, reduce our footprint, and drive progress across our value chain.

Energy

Greenhouse Gas Emissions

Water

Waste

Sustainable Sourcing

2025 Highlights

Read our 2025 ESG Report

Additional Reporting & Resources

Please email ESG@planetcsc.com with any questions or feedback.