Both international and domestic territories available.

Franchise Opportunities

THE ONE AND ONLY JUDGEMENT FREE ZONE®

Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. Our mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone, where anyone – and we mean anyone – can feel they belong. We started our business in 1992 and refined our brand for a decade or so before franchising in 2003. We were opening our 5th store then. We now have:

2,500+

Locations

18.7 million

Members

5

Countries represented

Interested in a Franchise?

We are currently accepting applications for international and domestic territories. We require a minimum of $25MM of non-borrowed liquid assets (cumulative of all partners) to consider you for an international Area Development Agreement (ADA). Minimum requirements are based on a 10-club ADA. In the United States, we require a minimum of $10MM of non-borrowed liquid assets to consider you for up to three locations.

Get started by completing our online form and if you're the right fit, we'll reach out to you to discuss opportunities.

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Why Franchise With Planet Fitness?

BROAD DEMOGRAPHIC APPEAL

We cater to the 80% of the population that does not belong to a gym.*

The Judgement Free Zone®

Our judgement-free environment appeals to first-time gym users (which accounts for 40% of our members).

BRAND AWARENESS

We outrank all of our competitors in top-of-mind awareness – and those numbers are growing!

NAMED IN TOP 500

Entrepreneur named Planet Fitness #28 in their annual Franchise 500 list in 2023.

Our Members Love Us

Newsweek named Planet Fitness #3 in the Fitness Centers category for "America's Best Customer Service" in 2023. 

FAST GROWING

Planet Fitness ranked #9 in Entrepreneur's "2019 Fastest Growing Franchises."

NAMED ONE OF THE BEST FRANCHISES BY FORBES

Planet Fitness was ranked #3 by Forbes in the high investment category in America's Best & Worst Franchises in 2018.

What Franchisees Have to Say

CJ Bouchard
When you look at our clubs today, there are clubs that are 30 or 40,000 square feet that are Planet Fitnesses, and that’s grown exponentially from that 12 to 15,000 square foot size that we started off with. We’re definitely going to be able to evolve but keep that brand.
Gerald Kennedy
My mom … would not have walked into a Gold’s Gym that I owned before. She would have walked into one of these. This is for everybody. Everybody and anybody can belong.
Dave Leon
We systematically, fundamentally, single-handedly changed the fitness industry. We’re so innovative and we’re so true to our model, and passionate … (the competitors) will never catch us.
Frank Kindler
I still remember way back when we were speaking to (the owners) and they were saying, ‘with Planet Fitness we’re giving you steak but we’re charging you the hamburger price’ – and I think we’ve taken that a whole step further. I think it’s more like filet now.

* Approximately 80% of the U.S. and Canadian populations over age 14 do not belong to a gym. Source: IHRSA, The Global Health & Fitness Association