Most of our franchisees do not come from a background in the fitness club industry (and we love that). Our clean and simple-to-run model (typically 13-18 employees per store, total!) attracts men and women from diverse backgrounds.

From other multi-unit franchise owners and investors to doctors and attorneys, what's the one thing that all of our franchisees have in common? An entrepreneurial spirit and the desire to follow a time-tested and proven franchise model.

The Planet Fitness Evolution


The first Planet Fitness opens in Dover, New Hampshire


UNH student Chris Rondeau (now CEO) takes front-desk job at Dover gym


Planet Fitness unveils the Judgement Free Zone® philosophy as a way to make first-time gym users feel comfortable joining and starting their fitness journey


In Concord, NH, after a daylong shortage of hot water, members were thanked for their patience with free pizza. The popularity of the giveaway led to once-a-month pizza night in all locations


The first Planet Fitness franchise opens in Altamonte Springs, FL


The PF Black Card® was introduced at $19.99 a month. PF Black Card® members can workout at any Planet Fitness in the system, bring a guest at no additional charge, and have access to amenities including HydroMassage, massage chairs, tanning, and more


100th club opens in Logan, UT


Planet Fitness opens its first location outside the continental United States in Carolina, Puerto Rico


500th club opens in Morton Grove, IL


Chris Rondeau is named Chief Executive Officer


1st international location opens in Toronto, Ontario, Canada


1,000th club opens in Washington, D.C.
Planet Fitness becomes a publicly traded company on the New York Stock Exchange under the ticker symbol PLNT
1st club opens in Dominican Republic


The Judgement Free Generation™ is launched, Planet Fitness’ national philanthropic initiative designed to combat the judgement and bullying faced by today’s teens by creating a culture of kindness and encouragement


Planet Fitness reaches 10 million member mark