DOMESTIC and INTERNATIONAL Territories are Available

The one and only Judgement Free Zone®

Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. Our mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®, where anyone – and we mean anyone – can feel they belong. Planet Fitness was founded in 1992 in Dover, NH and the Company's first franchise location opened in 2003 in Altamonte Springs, FL.

We Now Have...

2,900+

clubs and growing

21.5+M

Members and counting

Countries represented

Interested in becoming a Franchisee?

Franchise Qualification Requirements

Domestic Club Opportunities (U.S.)

Applicants must demonstrate a minimum net worth of $10MM, including $5MM in non-borrowed liquid assets,(cumulative across all partners) to be considered for Domestic Club ownership.

International Development Opportunities

We are currently accepting applications for international territories. To be considered for an International Area Development Agreement (ADA), applicants must demonstrate a minimum of $33MM in non-borrowed liquid assets (cumulative across all partners). Minimum requirements are based on a 10-club ADA structure. Applicants must also demonstrate a minimum net worth of $10MM (USD equivalent), with capital requirements evaluated on a market-by-market basis.

Next Steps

Get started by completing our online application form. If you’re the right fit, a member of our team will reach out to discuss available opportunities and next steps.

Apply

Why franchise with planet fitness?

Broad Demographic Appeal

We cater to all fitness levels from beginner to advanced.

Judgement Free

Planet Fitness believes anyone, of any fitness level, should feel accepted and respected when they walk into a gym.

Brand Awareness

We outrank all of our competitors in top-of-mind awareness – and those numbers are growing!

Named in Top 500

Entrepreneur named Planet Fitness #16 in their annual Franchise 500 2026 list and #1 overall in the fitness category.

Our Members Love Us

Planet Fitness was ranked 38th overall on USA Today’s 2026 America’s Best Customer Service List and the highest-ranking fitness brand.

Fast Growing

Fortune Magazine ranked Planet Fitness as one of the 100 fastest-growing companies of 2025.

Named One of the Best Franchises by Franchise Times

Planet Fitness ranked #22 out of the top 400 franchises in 2025.