Privacy Rights for Individuals Located in Europe

We process “personal data,” as that term is defined in the European Union’s General Data Protection Regulation (“GDPR”) and similar laws in the United Kingdom and Switzerland.

We use the following lawful bases of processing for the purposes of processing listed in “How We Use Information” above.

Our legitimate interests.

To perform our agreement with you.

To fulfill our legal obligations.

Your consent.

More than one lawful basis may apply to a single processing activity depending on the context of our interaction with you. For example, if you provide us with your contact information when registering for a membership, our lawful basis of processing that contact information would be the performance of our subscription agreement with you. If we disclose that same information to a corporate affiliate for administrative purposes, our lawful basis would be our legitimate business interest in administering our business.

Your rights: Users who are located in the European Economic Area (“EEA”), U.K., or Switzerland have the right to lodge a complaint about our data collection and processing actions with the supervisory authority concerned. Contact details for data protection authorities are available here:

If you are located in the EEA, U.K., or Switzerland, you have the following rights.

Access and Portability: Request access to personal data we hold about you or request transmission of your data to a third party.

Correction: Request that we rectify inaccurate or incomplete personal data we store about you.

Erasure: Request that we erase personal data when such data is no longer necessary for the purpose for which it was collected, when you withdraw consent and no other legal basis for processing exists, or when you believe that your fundamental rights to data privacy and protection outweigh our legitimate interest in continuing the processing.

Restriction of processing: Request that we restrict our processing of personal data if there is a dispute about the accuracy of the data; if the processing is unlawful; if the processing is no longer necessary for the purposes for which it was collected but is needed by you for the establishment, exercise or defense of legal claims; or if your request to object to processing is pending evaluation.

Objection to processing: Object to processing of your personal data based on our legitimate interests or for direct marketing (including profiling). We will no longer process the data unless there are compelling legitimate grounds for our processing that override your interests, rights, and freedoms, or for the purpose of asserting, exercising, or defending legal claims.

Transfers: Obtain information about and a copy of the safeguards we use to transfer personal data across borders.

Consent: We may process your personal data with your consent. We will inform you prior to collecting or using your personal data for any purpose not set forth in this Privacy Policy or previously consented to.

Please contact us to exercise these rights, update your preferences and consents, ask us to remove your information from our mailing lists, or submit a request.

Planet Fitness Headquarters
Attn: Privacy Officer 4 Liberty Lane West

Hampton, NH 03842