When you join Planet Fitness from Oct. 2-13, we’ll donate 100% of your $5 enrollment fee to our partner, Boys & Girls Clubs of America, to help spread kindness and end bullying. During this time, existing members are also welcome to make a donation in-club.

The Judgement Free Generation is Planet Fitness’ philanthropic initiative designed to combat the judgement and bullying faced by today’s youth by creating a culture of kindness and encouragement.

Bullying has become all-too-common in today’s society with 1 in 4 youth reporting that they’ve been bullied and parents of school-aged children citing it as their #1 concern. At Planet Fitness, we have seen firsthand the amazing things that are possible when people feel accepted and like they belong. With our Judgement Free Zone® as a solid foundation, we’ve made a commitment to help tackle this issue. Together with our partners, we are providing Boys & Girls Clubs professionals and youth with evidence-based tools and trainings to create a culture where bullying is not accepted and kindness prevails.

Boys & Girls Clubs of America, the nation’s leading youth development organization, and local Boys & Girls Clubs will receive 100% of new member enrollment fees and 100% of voluntary donations made by existing members during the promotion period, running from Oct. 2-13, 2017. Dollars raised will be used for staff and youth training, scholarships, and local Club grants aimed at combating bullying and promoting kindness among youth. Planet Fitness has committed to donate a minimum of $500,000 to Boys & Girls Clubs as part of this promotion. No portion of the enrollment fee is tax deductible. Valid at participating locations only. Additional information concerning Boys & Girls Clubs of America, including financial, licensing or charitable purposes may be obtained, without cost, by visiting .

For more details on The Judgement Free Generation, visit