The Network Will Advertise Both In-Club and Across Digital Channels to Reach U.S. Members

HAMPTON, N.H. (January 3, 2024) – Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand, today announced the launch of its multi-channel advertising solution, the PF Media Network. The PF Media Network aims to connect advertisers to Planet Fitness members, in-club and digitally across channels, to drive awareness and sales. 

“We are thrilled to evolve our advertising solutions to provide agency teams, media buyers, and brands the opportunity to reach our more than 18 million Planet Fitness members,” said Sherrill Kaplan, Chief Digital Officer at Planet Fitness. “Our member base represents a cross-section of the U.S. population across 2,400 clubs, skewing towards Gen Z and Millennials, which our advertising partners are eager to serve in dynamic and efficient ways.”

The PF Media Network will consist of three channels: in-club media, digital audiences and affiliate campaigns.

In-Club Media: Planet Fitness will offer an advertising solution to reach its active members on TVs located throughout the gym, in its PF Black Card® Spa, and inside locker rooms.

Digital Audiences: Digital audience targeting will allow Planet Fitness advertisers to reach members directly through their own digital media buys across connected television (CTV), programmatic, and social media. These audiences are made available through a recent partnership with LiveRamp, the leading data collaboration platform, and can be accessed within the LiveRamp Data Marketplace and distributed to social platforms and DSPs.

Affiliate Campaigns: The PF Media Network’s in-club and digital opportunities can be complimented by affiliate campaigns within the Planet Fitness app and email. These campaigns drive advertising partner conversions through high-visibility placements.

“LiveRamp's growing collaboration with Planet Fitness underscores the exponential value of data in powering the network effect of partnerships,” said Jessica Shapiro, Chief Marketing Officer at LiveRamp. “With the launch of PF Media Network, we look forward to helping more brands unlock high-value audiences and grow their customer intelligence.”

Planet Fitness has already developed campaigns with leading consumer brands. If you’d like to learn more, please contact:


About Planet Fitness

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of September 30, 2023, Planet Fitness had more than 18.5 million members and 2,498 stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico and Australia. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 90% of Planet Fitness stores are owned and operated by independent business men and women

Media Contacts

Becky Zirlen

Senior Director of Public Relations


ICR Public Relations

Brittany Fraser

Managing Director