Ring in the New Year with Planet Fitness!
There’s an undeniable excitement in the air as the clock ticks down to midnight on New Year’s Eve. As another trip around the sun comes to an end, it’s the perfect time to reflect, connect and—most importantly—celebrate the year ahead!
A new year means renewed focus on YOU. No matter what you have in store for 2024, the Judgement Free Zone® is here to support you on your journey to put your mental and physical health first, prioritize your well-being, and fuel your Big Fitness Energy™.
With winter approaching and the holiday rush in full gear, it’s a time when we could all use a boost of energy before the new year. Check out some of the ways Planet Fitness is serving you Big Fitness Energy™ so you can make it to midnight on NYE!
Wish You Were Here
New Year’s Eve tradition would not be complete without wishes for the upcoming year. Planet Fitness is giving you a way to share your wish as a piece of physical Times Square NYE confetti. These wishes symbolize the collective optimism that the turning of the calendar brings and the shared anticipation of what lies ahead. Planet Fitness encourages you to express all your hopes and dreams in eager anticipation of the year to come.
Even if you can’t make a trip to New York City on NYE, you still have the chance to take part in the iconic Times Square celebration. So, close your eyes, and make a wish!
Maybe you’ll wish for something to fuel your fitness journey like hitting your daily step goal, or take on a new adventure by wishing to travel abroad with your best friends. You may even wish for more wishes! Whatever your wish is for 2024, you can achieve it with the power of Big Fitness Energy™.
There are 2 locations to submit your wishes:
- On the Planet Fitness website through Thursday, December 21st
- The Wishing Wall in Times Square through Thursday, December 28th
Each wish you submit will be printed on a piece of colorful confetti. At midnight on New Year’s Eve, your confetti wishes will fly through the night sky over Times Square like promises waiting to be fulfilled, highlighted by the glow of the big city marquees. Don’t miss ringing in the New Year with this big, confetti-filled celebration!
New Year, Same Planet!
Planet Fitness returns for its 9th year as the presenting sponsor of Times Square’s New Year’s Eve celebration, in partnership with Time Square Alliance and Countdown Entertainment.
Before the sparkling Times Square Ball drops, set your alarm for 8/7c to join Planet Fitness at “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2024” on ABC. Planet Fitness is excited to once again be part of the greatest—and highest-rated–new year celebration.
As the #1 destination for NYE, this is a party you don’t want to miss—however you plan to take in the show. Tune in live, or check out Times Square’s webcast!
Stay tuned throughout the broadcast for exciting events and performances that every body is sure to love. You won’t want to miss a minute of “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest” featuring Planet Fitness!
Hat’s a Wrap on 2023
It’s hard to imagine a vision of Times Square on New Year’s Eve without one of its most iconic sights: the commemorative Planet Fitness New Year’s Eve 2024 hat! This year’s design features colorful fireworks, inspired by the spark of celebration that New Year’s Eve brings around the globe.
As 2023 comes to a close, you may be joining 1 million of your closest friends in Times Square or planning a quiet evening at home with family. Wherever you plan to celebrate, give your New Year’s party fashion statement a huge glow up by purchasing your own Planet Fitness NYE hat! Don’t miss your chance: hats are on sale now while supplies last.
No matter where the night takes you, be sure to join Planet Fitness to ring in 2024 and toast to Big Fitness Energy™ in the exciting year ahead!